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Product Video for News Podcast

Professional video production services

Product showcase videos with premium visual quality. — tailored for news podcast professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why News Podcast Needs Product Video

In the News Podcast sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Product Video delivers measurable results that transform how news podcast professionals communicate with their audience.

Specific Challenges for News Podcast

News podcasts operate on tight daily or weekly cycles, requiring video production workflows that match broadcast-news speed. Morning-briefing formats need same-day turnaround: the host records at 7 AM, editing adds lower-thirds and news-graphic overlays by 9 AM, and clips hit social media before the morning commute ends. Map animations for geopolitical stories, data-visualization graphics for economic reports, and archival-footage inserts for context-heavy segments all require templated production systems that speed up without sacrificing quality. These video podcasts compete directly with cable news clips on YouTube, distribute through news-app video sections, and generate high-volume social engagement on Twitter/X and LinkedIn during breaking-news cycles.

Video Challenges in News Podcast

From Audio to Visual: The Video Podcast Revolution

Video podcasts outperform audio-only by 4x in discoverability on platforms like YouTube and Spotify. 60% of podcast listeners also watch video versions when available. The challenge is creating visually engaging content from a primarily conversational format without losing the intimacy that makes podcasts compelling.

Production must be efficient for regular recording schedules — weekly or biweekly episodes require efficient multi-camera setups, consistent lighting, and fast post-production turnaround. Clip extraction for social media promotion is essential for growth.

Success Stories & Case Studies

Business Podcast — Video Transformation

A business podcast added professional video production to their weekly episodes. Downloads tripled, YouTube subscribers reached 150K in 12 months, and clip excerpts on LinkedIn generated 8x more engagement than audio-only promotions, leading to premium sponsorship deals worth 5x their previous rates.

Key Benefits for News Podcast

Discoverability & Monetization

Video podcasting transforms reach and revenue: video formats increase discoverability by 4x, clip excerpts drive 8x more social sharing than audio promotions, and visual elements increase listener retention by 35%. Video podcast hosts command 3x higher sponsorship rates and unlock YouTube ad revenue as an additional income stream.

Our Product Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Product Video Unique

Product video presents a physical or digital product in its best light — demonstrating features, materials, scale, and usage through controlled studio or lifestyle footage. We shoot on turntables with macro lenses for close-up detail, use product-specific lighting rigs (backlit for glass, soft diffusion for matte surfaces), and capture hands-on usage sequences that show the product in context. A typical product video runs 30-90 seconds and takes 5-7 business days from shoot to delivery. We provide e-commerce-optimized MP4 (white background, 1:1 ratio) plus a lifestyle version (16:9) for social ads. This is the foundational asset for any product launch campaign.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Product Video for News Podcast

Ready to elevate your News Podcast brand with professional product video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your product video needs for news podcast. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Product Video for News Podcast | O'Yelen Studio