Product showcase videos with premium visual quality. — tailored for higher education professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Higher Education sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Product Video delivers measurable results that transform how higher education professionals communicate with their audience.
Grande école and business school video production is a high-stakes recruitment tool in a market where institutions compete for the same pool of top students with similar academic profiles. The differentiator is campus experience, career outcomes, and network value — all of which video conveys more effectively than brochures. Testimonial videos from successful alumni (naming employers, job titles, and salary progression) are the single most conversion-effective content type. Campus life content must showcase diversity, international exchange programs, and the social experience alongside academic rigor. Corporate partnership highlight reels demonstrating real consulting projects and internship placements prove the practical value proposition. Production quality expectations are high because these institutions charge 10,000-40,000 euros per year in tuition. Annual video budgets range from 15,000 to 80,000 euros, with open-day event coverage and admissions campaign films being the priority investments. The KPIs are application volume, yield rate (admitted-to-enrolled conversion), and international student percentage.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Product video presents a physical or digital product in its best light — demonstrating features, materials, scale, and usage through controlled studio or lifestyle footage. We shoot on turntables with macro lenses for close-up detail, use product-specific lighting rigs (backlit for glass, soft diffusion for matte surfaces), and capture hands-on usage sequences that show the product in context. A typical product video runs 30-90 seconds and takes 5-7 business days from shoot to delivery. We provide e-commerce-optimized MP4 (white background, 1:1 ratio) plus a lifestyle version (16:9) for social ads. This is the foundational asset for any product launch campaign.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Higher Education brand with professional product video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your product video needs for higher education. Free consultation and custom quote — no commitment required.