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Pinterest Video for Wellness

Professional video production services

Pinterest video pins for discovery and traffic. — tailored for wellness professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Wellness Needs Pinterest Video

In the Wellness sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Pinterest Video delivers measurable results that transform how wellness professionals communicate with their audience.

Specific Challenges for Wellness

The wellness industry sells transformation that is felt rather than seen, making video production a challenge of conveying internal experiences through external imagery. Practitioners must communicate credibility without medical claims, warmth without unprofessionalism, and results without guarantees. Client testimonial videos describing their journey and improvements in quality of life provide the social proof that drives new consultations. Practice environment videos showing clean, calming spaces with natural elements address the practical anxiety new clients feel about trying unfamiliar wellness modalities. Educational content explaining the science or tradition behind specific practices positions the practitioner as knowledgeable and trustworthy, distinguishing them from unqualified operators in a loosely regulated market.

Video Challenges in Wellness

Conveying Serenity and Transformation

Wellness is experiential and deeply personal — the challenge is communicating tranquility and transformation through a screen. 64% of wellness consumers discover practitioners through video content. The video must feel authentic and calming, avoiding the clinical coldness of medical content while maintaining professionalism.

Wellness practitioners often work alone or in small teams, making video production feel overwhelming. Yet ASMR-style treatment previews, practitioner introductions, and transformation testimonials are among the most effective content types for building trust and driving bookings.

Success Stories & Case Studies

Luxury Spa — ASMR Treatment Series

A spa created an ASMR-style treatment preview video series showing signature treatments in detail. Online bookings increased 78%, and the content became the spa's top traffic driver on social media with an average view duration of 4.2 minutes — 3x their other content.

Key Benefits for Wellness

Trust, Bookings & Recurring Revenue

Wellness video builds measurable business results: treatment preview videos increase booking rates by 45%, practitioner introduction videos build trust and reduce no-shows by 30%, and online class recordings create recurring revenue streams beyond physical locations. Wellness brands with video presence see 60% higher client retention rates.

Our Pinterest Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Pinterest Video Unique

Pinterest video production creates visually rich, vertical pins designed to drive saves and outbound clicks — Pinterest's two most valuable engagement metrics. We produce 15-60 second videos in 2:3 or 9:16 ratio with clean, aspirational aesthetics that match Pinterest's visual culture: bright lighting, organized compositions, step-by-step process reveals, and minimal text overlays with serif or handwritten fonts. Content types that perform best include recipe demonstrations, DIY tutorials, home decor reveals, and fashion lookbooks. We produce 8-12 video pins per batch with 5-day turnaround. Each pin includes a keyword-optimized title and description for Pinterest's search-first discovery model.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Pinterest Video for Wellness

Ready to elevate your Wellness brand with professional pinterest video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your pinterest video needs for wellness. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Pinterest Video for Wellness | O'Yelen Studio