Employer Brand Video for Prior Learning Assessment

Why Prior Learning Assessment Needs Employer Brand Video

In the Prior Learning Assessment sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how prior learning assessment professionals communicate with their audience.

Specific Challenges for Prior Learning Assessment

Validation of Acquired Experience (VAE) allows professionals to earn official diplomas based on work experience rather than classroom attendance — a complex process that many eligible candidates do not fully understand. Video is the ideal format to demystify VAE: animated step-by-step explainers of the four-phase process (eligibility, dossier preparation, jury interview, deliberation), testimonial videos from successful candidates describing how their years of experience became a recognized qualification, and advisor-introduction clips that reduce the intimidation of starting. These videos target Google searches for 'VAE [specific diploma name],' Mon Compte Formation VAE-eligible listings, Pôle Emploi career-development resources, HR intranet pages promoting employee development, and LinkedIn posts reaching experienced professionals who lack formal qualifications.

Video Challenges in Prior Learning Assessment

Proving Value in a Crowded Training Market

Professional training organizations must differentiate from free online content and demonstrate measurable skill development. 75% of employees prefer video-based training over text or in-person sessions. The challenge is producing engaging content that drives real learning outcomes while competing with massive online platforms.

Training content must balance entertainment value with educational rigor. Completion rates for professional video courses are 25% higher than text-based alternatives, but only when production quality meets learner expectations.

Success Stories & Case Studies

Training Organization — Video Certification Program

A professional training organization transformed their flagship certification into a video-based program. Enrollment grew 180%, completion rates improved from 45% to 78%, and the program expanded internationally without additional instructor costs.

Key Benefits for Prior Learning Assessment

Scalable Learning & Revenue Growth

Professional training video delivers scalable impact: video modules increase completion rates by 45%, preview videos boost course enrollment by 80%, and instructor introduction videos improve trainer selection and satisfaction. Organizations with video-first training see 60% higher NPS scores from corporate clients.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for Prior Learning Assessment

Ready to elevate your Prior Learning Assessment brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.