Employer Brand Video for Third Place

Why Third Place Needs Employer Brand Video

In the Third Place sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how third place professionals communicate with their audience.

Specific Challenges for Third Place

Third places — tiers-lieux — blend coworking, cultural programming, community workshops, and sometimes food service into hybrid spaces that defy simple categorization. Video is essential for explaining what a tiers-lieu actually is, since the concept is unfamiliar to many. Documentary-style mini-films following a typical day — morning yoga, midday freelancer focus, afternoon children's art workshop, evening community dinner — communicate the multifunctionality. Interviews with diverse users (a potter, a web developer, a retired teacher leading workshops) show the social fabric these spaces create. These videos support municipal funding applications, social media community building, and press coverage in local and national media covering social innovation.

Video Challenges in Third Place

Selling Community, Not Just Desks

Coworking spaces compete on atmosphere, community, and flexibility — qualities that photos alone cannot convey. 73% of prospective members visit virtually before their first physical visit. The challenge is showing the energy, the people, and the culture that make each space unique.

Coworking brands must differentiate themselves in an increasingly crowded market. Virtual tours, member testimonials, and event content all contribute to building the narrative of a thriving professional community rather than just a shared office.

Success Stories & Case Studies

Coworking Brand — Occupancy Optimization

A coworking brand produced a community member spotlight video series featuring entrepreneurs working from their spaces. Occupancy increased from 72% to 94%, and the content generated a 55% increase in event space bookings as companies discovered the venues through member stories.

Key Benefits for Third Place

Occupancy, Retention & Brand Premium

Coworking video drives key metrics: virtual tour videos increase conversion by 65%, community content improves member retention by 40%, and event recap videos attract 55% more bookings. Coworking spaces with professional video content command 20% higher pricing per desk than competitors without.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for Third Place

Ready to elevate your Third Place brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.