Employer branding showcasing culture and values. — tailored for hr saas professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the HR SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how hr saas professionals communicate with their audience.
HR SaaS platforms handle recruitment, payroll, performance reviews, time tracking, and employee engagement — touching every person in an organization. Video content must speak to two distinct audiences: HR professionals evaluating the tool, and employees who will use it daily. For HR buyers, feature-comparison videos, implementation-timeline animations, and HRIS-integration demos address evaluation criteria. For employee adoption, cheerful onboarding tutorials showing how to request PTO, submit expenses, and set performance goals drive usage. Customer stories from CHROs describing how the platform improved employee satisfaction scores or cut administrative hours carry strong persuasion. These videos power the product website, SHRM/ANDRH conference booths, Capterra listings, and HR-tech analyst briefings.
SaaS startups need video at every growth stage: explainer videos for awareness, product demos for conversion, onboarding tutorials for retention, and investor pitch materials for fundraising. Speed is critical — content must ship alongside features in sprint cycles, not lag behind by weeks.
Budget constraints mean every video must deliver maximum ROI. The challenge is producing professional content that matches the pace of product development while maintaining brand consistency across an ever-growing content library.
A B2B SaaS platform created a library of product walkthrough videos and feature announcement clips. Free-to-paid conversion improved 67%, support ticket volume decreased 35%, and the video library became the #1 resource cited by customers during onboarding satisfaction surveys.
SaaS video delivers compounding returns: product demo videos improve conversion by 67%, customer success stories reduce churn by 28%, and investor pitch videos increase funding success rate by 2.5x. SaaS companies with video-first product marketing see 40% lower customer acquisition costs and 55% higher trial-to-paid conversion rates.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your HR SaaS brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for hr saas. Free consultation and custom quote — no commitment required.