Skip to main content

Employer Brand Video for Podcast

Professional video production services

Employer branding showcasing culture and values. — tailored for podcast professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Podcast Needs Employer Brand Video

In the Podcast sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how podcast professionals communicate with their audience.

Specific Challenges for Podcast

Media podcasts — produced by news organizations, publishing houses, and media groups — have higher production expectations than independent shows. The audience expects broadcast-quality audio, professional set design for video versions, and motion graphics packages for data visualization and segment transitions. Multi-guest panel formats require careful camera coverage and audio mixing that handles remote participants alongside in-studio hosts. Clip extraction for social media promotion is a daily workflow: pulling the most provocative or insightful 30-60 second segments and adding captions, branding, and platform-specific formatting. Season premiere trailers and mid-season recaps help maintain listener momentum across episode arcs that can span months.

Video Challenges in Podcast

Thriving in the Video-First Media Landscape

82% of internet traffic is now video content. Media companies must produce broadcast-quality video at editorial speed and scale. The shift from text-first to video-first newsrooms demands new workflows, skills, and equipment — while maintaining journalistic standards and editorial integrity.

Digital media competes for attention in 15-second increments. Content must hook viewers instantly, work silently with captions, and adapt to multiple platform formats. Traditional media must reinvent itself while digital-native outlets raise production quality expectations.

Success Stories & Case Studies

Digital Media Pivot to Video

A digital news outlet pivoted to video-first content strategy. Their audience tripled in 18 months, advertising revenue grew 230%, and they secured a distribution deal with a major streaming platform based on the quality of their documentary content.

Key Benefits for Podcast

Audience Growth & Monetization

Media video drives sustainable growth: video news content generates 6x more social shares than text, multi-format repurposing extends content lifespan 5x, and video-first newsrooms see 65% higher audience engagement. Media brands with strong video presence command 3x higher CPM rates from advertisers.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for Podcast

Ready to elevate your Podcast brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your employer brand video needs for podcast. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Employer Brand Video for Podcast | O'Yelen Studio