Employer branding showcasing culture and values. — tailored for tires & accessories professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Tires & Accessories sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how tires & accessories professionals communicate with their audience.
Tire and auto accessory video production serves a market where the product itself is visually undifferentiated — one black tire looks much like another to the average consumer. The content strategy must focus on performance demonstration rather than product beauty: wet-braking distance comparisons, snow traction tests, noise level measurements at highway speed, and wear-rate time-lapses over months of use. Installation process videos reduce customer anxiety about purchasing online versus at a physical store. Seasonal content (winter tire changeover guides in October, summer tire comparisons in March) drives search traffic at peak buying moments. For accessories (roof racks, floor mats, dash cams), unboxing and installation tutorials are the highest-converting content. Distribution targets YouTube (the #1 platform for tire research), Google Shopping, and marketplace listings. Budgets range from 500-1,500 euros per product comparison video, with tire brands investing 10,000-40,000 euros annually in content programs.
Automotive purchases are deeply emotional — 70% of car buyers watch video before visiting a dealership. The challenge is creating content that conveys driving experience, interior quality, and brand prestige through a screen. Each vehicle segment (luxury, sport, electric, commercial) requires a distinct visual approach.
Dealerships compete for local visibility while manufacturers need global campaigns. Test drive videos, virtual showroom tours, and detailing content all serve different stages of the buyer journey. Electric vehicles add new challenges — communicating technology benefits without traditional engine sound.
A luxury car dealership created cinematic walkaround videos for every vehicle in stock. Online inquiries increased 92%, test drive bookings rose 45%, and average time-to-sale decreased by 8 days as customers arrived pre-qualified.
Automotive video accelerates every stage: vehicle walkaround videos increase qualified leads by 65%, test drive videos reduce showroom visits needed by 30%, and lifestyle brand films increase brand consideration by 48%. Dealerships with video-first digital strategies report 35% higher customer lifetime value.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Tires & Accessories brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for tires & accessories. Free consultation and custom quote — no commitment required.