Employer branding showcasing culture and values. — tailored for nail salon professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Nail Salon sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how nail salon professionals communicate with their audience.
Nail salon video production showcases miniature artistry — intricate designs, color combinations, and techniques (gel extensions, dip powder, nail art, chrome finishes) that must be captured in extreme close-up to appreciate. Macro photography at 1:1 magnification reveals detail invisible to the naked eye: the smooth curve of a well-shaped nail, the depth of a jelly polish layer, the precision of hand-painted art. Time-lapse videos of full set applications (compressing 90 minutes into 60 seconds) are the most-shared format. Seasonal and trend-driven content (holiday designs, fashion week-inspired sets, viral TikTok nail trends) keeps the feed current and discoverable. The audience is predominantly female, 18-40, and discovers nail technicians almost exclusively through Instagram and TikTok. Budgets are typically 300-1,000 euros per month for ongoing content, with nail technicians often learning to self-film using ring lights and smartphone macro lenses.
Beauty is about transformation — and transformation is inherently cinematic. 67% of beauty consumers say video tutorials influence their purchases. The challenge is capturing skin textures, color accuracy, and application techniques with studio-grade precision while maintaining an authentic, relatable feel.
The beauty industry moves at TikTok speed: trending looks, seasonal collections, and influencer collaborations demand rapid content production. Before/after formats, ASMR textures, and tutorial-style content each require specialized filming techniques and lighting setups.
A clean beauty brand launched with a series of ingredient-story videos and application tutorials. The video content drove 230% higher conversion than static product pages, and the brand reached €1.2M in first-year revenue with 80% attributed to video marketing.
Beauty video delivers exceptional conversion: product demo videos increase add-to-cart by 144%, tutorial content drives 3.5x higher customer lifetime value, and before/after videos generate 8x more engagement than static posts. Brands with consistent video strategy see 67% higher brand loyalty scores among Gen Z consumers.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Nail Salon brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for nail salon. Free consultation and custom quote — no commitment required.