Employer branding showcasing culture and values. — tailored for professional makeup professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Professional Makeup sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how professional makeup professionals communicate with their audience.
Professional makeup artist video production serves a dual purpose: portfolio building for client acquisition and educational content for audience growth. Bridal makeup tutorials, editorial look breakdowns, and special effects demonstrations each target different market segments. The filming setup requires consistent, color-accurate lighting (5500K daylight-balanced LEDs with high CRI 95+) to ensure product colors are rendered faithfully — a foundation that reads warm on camera but is actually neutral will generate complaints. Multi-camera setups (wide shot showing the full face plus a close-up detail camera) capture both the overall transformation and the technique simultaneously. Before/after reveals with matching lighting conditions are the highest-engagement format for portfolio content. Distribution targets Instagram (client acquisition), YouTube (educational monetization), and TikTok (viral reach). Budgets range from 500-2,000 euros for a portfolio session to 3,000-8,000 euros for a branded educational series.
Beauty is about transformation — and transformation is inherently cinematic. 67% of beauty consumers say video tutorials influence their purchases. The challenge is capturing skin textures, color accuracy, and application techniques with studio-grade precision while maintaining an authentic, relatable feel.
The beauty industry moves at TikTok speed: trending looks, seasonal collections, and influencer collaborations demand rapid content production. Before/after formats, ASMR textures, and tutorial-style content each require specialized filming techniques and lighting setups.
A clean beauty brand launched with a series of ingredient-story videos and application tutorials. The video content drove 230% higher conversion than static product pages, and the brand reached €1.2M in first-year revenue with 80% attributed to video marketing.
Beauty video delivers exceptional conversion: product demo videos increase add-to-cart by 144%, tutorial content drives 3.5x higher customer lifetime value, and before/after videos generate 8x more engagement than static posts. Brands with consistent video strategy see 67% higher brand loyalty scores among Gen Z consumers.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Professional Makeup brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for professional makeup. Free consultation and custom quote — no commitment required.