Employer Brand Video for E-Learning

Why E-Learning Needs Employer Brand Video

In the E-Learning sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how e-learning professionals communicate with their audience.

Specific Challenges for E-Learning

E-learning video production is a volume business — a single online course may require 40-80 individual video modules, each 5-12 minutes long, creating production pipelines that must balance quality with throughput. The technical setup standardizes around a consistent background, lighting rig, and teleprompter position that allows an instructor to record 8-12 modules per day. Screen capture with picture-in-picture presenter framing is the dominant format for technical courses, while animation-heavy explainers work better for conceptual content. Production quality directly impacts course completion rates: Udemy data shows that courses with professional video see 2x higher completion than those with webcam-quality recordings. Sound quality is even more critical than visual quality — students tolerate average video but abandon courses with poor audio immediately. Platform-specific requirements (Coursera, Udemy, LinkedIn Learning) dictate aspect ratios, intro/outro formats, and caption standards. Per-module budgets range from 200 to 1,000 euros, with full course production typically running 8,000 to 40,000 euros depending on animation complexity.

Video Challenges in E-Learning

Engaging the Digital-Native Learner

Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.

Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.

Success Stories & Case Studies

University Recruitment Campaign

A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.

Key Benefits for E-Learning

Learning Outcomes & Institutional Growth

Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for E-Learning

Ready to elevate your E-Learning brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.