Employer Brand Video for Private Nursery

Why Private Nursery Needs Employer Brand Video

In the Private Nursery sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how private nursery professionals communicate with their audience.

Specific Challenges for Private Nursery

Private daycare centers compete on quality of care, staff-to-child ratios, and educational philosophy — all things parents want to see with their own eyes before enrolling. Video virtual tours allowing parents to observe morning drop-off routines, meal preparation in the kitchen, nap-time supervision, and structured learning activities replace the limitations of a 30-minute in-person visit. Staff-introduction videos where educators share their qualifications and childcare philosophy give parents a personal connection before the first meeting. These videos are essential for waitlist-generating websites, Instagram accounts followed by local parents, Google Business listings, and brochures sent to expecting parents through maternity-clinic partnerships.

Video Challenges in Private Nursery

Building Parental Trust Through Transparency

Choosing childcare is one of the most emotional decisions parents make. 82% research options online before visiting. Video tours, activity showcases, and staff introductions build the confidence parents need to entrust their children to a facility — but privacy management and consent for content featuring children adds significant complexity.

Childcare facilities must show warmth, safety, and educational quality simultaneously. The video must reassure anxious parents while complying with strict regulations around filming minors.

Success Stories & Case Studies

Private Nursery Network — Enrollment Growth

A private nursery network created virtual tour videos and monthly activity highlight reels (with full parental consent). Enrollment inquiries increased 120%, and parent satisfaction surveys showed 95% retention rate — the highest in their 15-year history.

Key Benefits for Private Nursery

Enrollment & Parent Confidence

Childcare video builds trust at the most critical decision point: virtual tour videos increase enrollment inquiries by 120%, staff introduction videos reduce trial period anxiety by 50%, and activity documentation improves parent satisfaction by 65%. Facilities with professional video presence fill waiting lists 3x faster.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for Private Nursery

Ready to elevate your Private Nursery brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.