Employer branding showcasing culture and values. — tailored for group classes professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Group Classes sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how group classes professionals communicate with their audience.
Group fitness classes are a social experience, and video must capture that collective energy — synchronized movement, shared effort, the instructor's ability to motivate a room. Promotional clips for formats like Zumba, Body Pump, or spinning need to show packed classes with diverse participants to signal inclusivity and fun. Schedule announcement videos and new class launch teasers keep members informed and excited. The production challenge is filming in active class conditions with loud music, variable lighting, and movement in every direction. Wearable cameras and wide-angle lenses on stabilizers help capture the immersive feeling of being part of the group.
Fitness video must achieve two objectives simultaneously: demonstrate proper form with anatomical precision and motivate viewers to take action. 72% of gym members supplement their training with online video content, creating both opportunity and competition for fitness professionals.
The challenge is balancing instructional clarity with aspirational energy. Camera angles must show exercises from multiple perspectives, lighting must define muscle groups, and pacing must match workout intensity. Transformation content needs long-term documentation planning.
A personal trainer launched a structured workout video series with professional production. The channel grew from 5K to 200K subscribers in 12 months, generating €15K/month in program sales and sponsorship revenue.
A gym chain produced member transformation documentary series. New membership inquiries increased 67% and member retention improved 34% through community storytelling.
Fitness video drives measurable business growth: workout tutorial videos generate 3x more engagement than static posts, transformation stories increase sign-ups by 67%, and live class recordings create recurring revenue streams beyond physical locations. Fitness professionals with strong video presence command 50% higher rates for personal training.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Group Classes brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for group classes. Free consultation and custom quote — no commitment required.