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Employer Brand Video for Corporate Coaching

Professional video production services

Employer branding showcasing culture and values. — tailored for corporate coaching professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Corporate Coaching Needs Employer Brand Video

In the Corporate Coaching sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how corporate coaching professionals communicate with their audience.

Specific Challenges for Corporate Coaching

Corporate coaching providers work with executive teams and middle management on leadership development, team dynamics, and organizational change. Video content must demonstrate credibility to the HR directors and CEOs who authorize these engagements: coach-credential presentations, methodology explainers (systemic coaching, cognitive-behavioral approaches, co-development groups), and anonymized before-and-after organizational health metrics from past engagements. Short clips from actual group-coaching sessions (with consent) — showing the energy of a co-development circle or the breakthrough moment in a team alignment workshop — give prospects a visceral sense of the experience. These videos distribute through the coaching firm's website, LinkedIn thought-leadership posts, HR professional conference presentations, and direct-proposal attachments sent to C-suite decision-makers.

Video Challenges in Corporate Coaching

Proving Value in a Crowded Training Market

Professional training organizations must differentiate from free online content and demonstrate measurable skill development. 75% of employees prefer video-based training over text or in-person sessions. The challenge is producing engaging content that drives real learning outcomes while competing with massive online platforms.

Training content must balance entertainment value with educational rigor. Completion rates for professional video courses are 25% higher than text-based alternatives, but only when production quality meets learner expectations.

Success Stories & Case Studies

Training Organization — Video Certification Program

A professional training organization transformed their flagship certification into a video-based program. Enrollment grew 180%, completion rates improved from 45% to 78%, and the program expanded internationally without additional instructor costs.

Key Benefits for Corporate Coaching

Scalable Learning & Revenue Growth

Professional training video delivers scalable impact: video modules increase completion rates by 45%, preview videos boost course enrollment by 80%, and instructor introduction videos improve trainer selection and satisfaction. Organizations with video-first training see 60% higher NPS scores from corporate clients.

Our Employer Brand Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Employer Brand Video Unique

Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Employer Brand Video for Corporate Coaching

Ready to elevate your Corporate Coaching brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your employer brand video needs for corporate coaching. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Employer Brand Video for Corporate Coaching | O'Yelen Studio