Employer branding showcasing culture and values. — tailored for martial arts professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Martial Arts sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Employer Brand Video delivers measurable results that transform how martial arts professionals communicate with their audience.
Martial arts video production blends athletic performance with cultural tradition and philosophical depth, creating content possibilities that go far beyond fight footage. The format range includes technique tutorial breakdowns (the highest-volume content on YouTube for martial arts channels), sparring and competition highlight reels, grading ceremony documentation, and master profile documentaries that explore lineage and philosophy. The technical challenge is capturing fast hand and foot strikes (requiring 120fps minimum) in training environments that often have mixed lighting — fluorescent overhead and window sidelight in a dojo setting. The audience segments are distinct: practitioners seek instructional content, fans want spectacle, and parents of young students need reassurance about safety and discipline. Budgets range from 500 to 3,000 euros for a school promotional video, while competition broadcast packages cost 10,000-50,000 euros. YouTube ad revenue and online course integration make martial arts one of the few sports categories where video content can be directly monetized.
Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.
Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.
The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.
A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.
A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.
Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.
For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Employer branding video builds your reputation as a workplace — going deeper than recruitment video by establishing a long-term narrative about your culture, growth opportunities, and employee experience. We produce a flagship 3-minute brand film plus a library of 8-12 short-form clips (30-60 seconds each) covering specific themes: innovation culture, work-life balance, career progression stories, team events, and office life. The entire library is shot over 2-3 days across multiple locations and departments. Delivery takes 4 weeks. This content fuels 6-12 months of LinkedIn, career page, and job platform distribution, with a content calendar included.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Martial Arts brand with professional employer brand video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your employer brand video needs for martial arts. Free consultation and custom quote — no commitment required.