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Landing Page Video for Insurance

Professional video production services

Conversion-optimized videos for landing pages. — tailored for insurance professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Insurance Needs Landing Page Video

In the Insurance sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Landing Page Video delivers measurable results that transform how insurance professionals communicate with their audience.

Specific Challenges for Insurance

Insurance video production must overcome a fundamental marketing challenge: selling protection against events that customers hope will never happen. The most effective approach is scenario-based storytelling — showing the moment a claim is filed and resolved, the relief of proper coverage after a car accident, the peace of mind from health coverage during an unexpected diagnosis. Animated explainer videos breaking down policy differences (term vs. whole life, liability limits, deductible trade-offs) address the complexity that prevents customers from purchasing. Agent introduction videos build the personal relationship that drives retention — insurance customers stay 40% longer with agents they feel personally connected to. Claims process walkthrough videos reduce friction and improve customer satisfaction scores. Distribution targets the agency website, LinkedIn (for B2B lines), YouTube, and local community Facebook groups. Budgets range from 2,000-5,000 euros per explainer to 10,000-30,000 euros for brand campaigns.

Video Challenges in Insurance

Making Finance Accessible and Trustworthy

Financial services face a dual challenge: complex products that need simplification, and a trust deficit that video can uniquely address. 83% of consumers prefer learning about financial products through video, yet compliance requirements make every word legally consequential.

From animated explainers for investment products to executive thought leadership for institutional trust, financial video must be simultaneously educational, compliant, and engaging. The regulatory environment (AMF, FCA, SEC) adds layers of review and approval.

Success Stories & Case Studies

Digital Bank Onboarding

A neobank created animated onboarding videos explaining their products. Customer activation rate improved 56%, support calls decreased 42%, and NPS score increased from 38 to 62 within 6 months of implementation.

Key Benefits for Insurance

Trust Building & Client Acquisition

Financial video builds trust at scale: advisor introduction videos increase meeting booking rates by 78%, product explainer videos reduce churn by 23%, and animated annual reports increase stakeholder engagement by 55%. Fintech brands with video-first strategies acquire customers at 40% lower CAC.

Our Landing Page Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Landing Page Video Unique

Landing page video is a focused 30-60 second piece designed to increase conversion rates on a specific web page. We craft the script around a single value proposition and a single call to action, using visual pacing that holds attention above the fold. The video auto-plays muted with captions (best practice for web), loads fast (under 5MB for the preview), and integrates with your page's design language. We A/B test thumbnail frames and opening shots based on your analytics. Production takes 7-10 business days. We deliver the video file plus an optimized embed code (lazy-loaded, poster frame set) to ensure it doesn't slow your page speed score.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Landing Page Video for Insurance

Ready to elevate your Insurance brand with professional landing page video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your landing page video needs for insurance. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Landing Page Video for Insurance | O'Yelen Studio