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Internal Communication Video for PropTech

Professional video production services

Internal comms videos for town halls and team updates. — tailored for proptech professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why PropTech Needs Internal Communication Video

In the PropTech sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Internal Communication Video delivers measurable results that transform how proptech professionals communicate with their audience.

Specific Challenges for PropTech

Proptech video production bridges two worlds that traditionally operate at different speeds: real estate (slow, relationship-driven, paper-heavy) and technology (fast, data-driven, digital-first). The content must convince property professionals — agents, developers, and facility managers who are often technology-skeptical — that the software will simplify rather than complicate their work. The most effective format is the side-by-side comparison: the old way (filing cabinets, manual data entry, phone-tag with tenants) versus the new way (automated workflows, real-time dashboards, digital tenant portals). Product demo screencasts need to show real property data rather than generic dummy content to build credibility with an audience that knows what authentic building management looks like. Distribution targets real estate trade shows (MIPIM, SIMI, Propel by MIPIM), industry LinkedIn groups, and direct sales team outreach. Budgets range from 2,000 to 10,000 euros per video, with annual content investment scaling from 15,000 to 50,000 euros as the company moves from early adopter to mass-market sales.

Video Challenges in PropTech

Explaining Complex Products Simply

Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.

Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.

Success Stories & Case Studies

SaaS Product Launch Video

A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.

Key Benefits for PropTech

Conversion & Growth Acceleration

Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.

Our Internal Communication Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Internal Communication Video Unique

Internal communication video keeps distributed teams aligned — CEO updates, quarterly results walkthroughs, policy change announcements, and cross-department project showcases. The production style is deliberately lighter than external corporate video: faster turnaround (3-5 business days), simpler setups (single camera, natural light, office locations), and a conversational tone that feels like a direct address from leadership. We produce recurring monthly or quarterly series on retainer, maintaining consistent branding and format templates. Deliverables are optimized for intranet hosting, Microsoft Teams, or Slack with file sizes under 200MB for easy streaming.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Internal Communication Video for PropTech

Ready to elevate your PropTech brand with professional internal communication video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your internal communication video needs for proptech. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Internal Communication Video for PropTech | O'Yelen Studio