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Internal Communication Video for Press & Publishing

Professional video production services

Internal comms videos for town halls and team updates. — tailored for press & publishing professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Press & Publishing Needs Internal Communication Video

In the Press & Publishing sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Internal Communication Video delivers measurable results that transform how press & publishing professionals communicate with their audience.

Specific Challenges for Press & Publishing

The press and publishing industry is undergoing a profound digital transformation where video has become essential for survival. Newspapers and media outlets need video to compete with social-first platforms — turning print stories into visual reports, animating data journalism, and producing video-first breaking news content. Behind-the-scenes footage of newsrooms in action, printing presses rolling, and editorial meetings adds transparency that builds subscriber loyalty. These videos distribute across websites, social accounts, YouTube news channels, and digital subscription marketing funnels targeting readers willing to pay for quality journalism.

Video Challenges in Press & Publishing

Reinventing Publishing for the Video Era

Print and digital publishers face a fundamental transformation: audiences consume 78% of news and editorial content through video. The shift from text-first to multimedia newsrooms requires new skills, workflows, and production capabilities — while maintaining editorial quality and journalistic standards.

Publishing houses must create author interviews, book trailers, and editorial video content to compete for attention. The economics are challenging: video production costs more than text but generates significantly more engagement and advertising revenue.

Success Stories & Case Studies

Regional Newspaper — Digital Transformation

A regional newspaper launched a daily video news segment alongside their print edition. Digital subscriptions grew 156%, advertising revenue from digital video exceeded print ad revenue within 18 months, and the newsroom won two digital journalism awards.

Publishing House — Author Series

A publishing house created an author interview and reading series for their catalog. Book sales increased 89% for featured titles, and the series built a subscriber community of 45K loyal readers.

Key Benefits for Press & Publishing

Audience Growth & Revenue Diversification

Publishing video drives sustainable transformation: video news content generates 6x more social shares, author interview videos increase book sales by 89%, and video-first editorial strategies drive 3x more social sharing and 4x higher advertising CPMs. Publishers with strong video content see 65% higher digital subscription conversion rates.

Our Internal Communication Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Internal Communication Video Unique

Internal communication video keeps distributed teams aligned — CEO updates, quarterly results walkthroughs, policy change announcements, and cross-department project showcases. The production style is deliberately lighter than external corporate video: faster turnaround (3-5 business days), simpler setups (single camera, natural light, office locations), and a conversational tone that feels like a direct address from leadership. We produce recurring monthly or quarterly series on retainer, maintaining consistent branding and format templates. Deliverables are optimized for intranet hosting, Microsoft Teams, or Slack with file sizes under 200MB for easy streaming.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Internal Communication Video for Press & Publishing

Ready to elevate your Press & Publishing brand with professional internal communication video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your internal communication video needs for press & publishing. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions