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Internal Communication Video for Franchise

Professional video production services

Internal comms videos for town halls and team updates. — tailored for franchise professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Franchise Needs Internal Communication Video

In the Franchise sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Internal Communication Video delivers measurable results that transform how franchise professionals communicate with their audience.

Specific Challenges for Franchise

Franchise video production must serve two distinct audiences simultaneously: the franchisor needs recruitment videos to attract new franchise partners (showing ROI, training support, and success stories), while individual franchisees need local marketing materials adapted to their territory. The core tension is maintaining brand consistency across dozens or hundreds of locations while allowing enough local flavor to feel relevant. Most franchise systems provide a video toolkit — approved templates, b-roll libraries, and licensed music — that franchisees can customize with local footage. National campaigns are produced centrally at 15,000-50,000 euros, while local adaptations cost 500-2,000 euros per territory. The most effective content for franchise recruitment is the day-in-the-life franchisee documentary, which answers the question prospective partners really have: what does my Tuesday actually look like?

Video Challenges in Franchise

Humanizing the Corporate Brand

72% of job seekers research company culture before applying. Internal communication videos reduce misunderstanding by 50% compared to email alone. Yet many corporations struggle to produce video that feels authentic rather than corporate and stiff.

From employer branding to annual reports, executive communications to training modules, corporate video must balance professionalism with relatability. The challenge is creating content that employees and stakeholders actually want to watch.

Success Stories & Case Studies

Global Employer Branding Campaign

A multinational launched a video-first employer branding campaign featuring real employees across 8 countries. Applications increased 156% and employee turnover decreased 23% as new hires arrived with accurate culture expectations.

Key Benefits for Franchise

Engagement Across All Stakeholders

Corporate video impacts every audience: employer branding reduces cost-per-hire by 40%, training videos reduce onboarding time by 30%, executive thought leadership videos drive 3x more engagement than written posts on LinkedIn, and annual report videos increase shareholder engagement by 55%.

Our Internal Communication Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Internal Communication Video Unique

Internal communication video keeps distributed teams aligned — CEO updates, quarterly results walkthroughs, policy change announcements, and cross-department project showcases. The production style is deliberately lighter than external corporate video: faster turnaround (3-5 business days), simpler setups (single camera, natural light, office locations), and a conversational tone that feels like a direct address from leadership. We produce recurring monthly or quarterly series on retainer, maintaining consistent branding and format templates. Deliverables are optimized for intranet hosting, Microsoft Teams, or Slack with file sizes under 200MB for easy streaming.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Internal Communication Video for Franchise

Ready to elevate your Franchise brand with professional internal communication video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your internal communication video needs for franchise. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions