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Institutional Video for Taxi & Rideshare

Professional video production services

Institutional films for government and public sector. — tailored for taxi & rideshare professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Taxi & Rideshare Needs Institutional Video

In the Taxi & Rideshare sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how taxi & rideshare professionals communicate with their audience.

Specific Challenges for Taxi & Rideshare

Taxi and VTC (private-hire vehicle) companies compete on comfort, reliability, and brand experience in a market disrupted by ride-hailing apps. Video content differentiates premium services from commodity transportation: interior-quality footage showing leather seats, bottled water, and phone chargers; driver-profile videos highlighting professionalism, local knowledge, and language skills; and corporate-client testimonials from executive assistants describing punctuality and discretion. For fleet operators, behind-the-scenes content showing vehicle cleaning protocols, driver vetting processes, and dispatch-technology dashboards builds B2B trust. These videos distribute through Google Business listings, corporate travel-manager portals, airport partnership channels, hotel-concierge referral programs, and targeted Google Ads reaching travelers searching 'VTC aéroport' or 'taxi privé.'

Video Challenges in Taxi & Rideshare

Demonstrating Reliability and Capability

Transport companies must communicate reliability, safety, and operational capability to both B2B clients and the public. Fleet showcases and facility tours build confidence, while safety demonstration videos meet regulatory requirements. 50% of B2B logistics decisions involve visual assessment of transport capabilities.

Public transport faces different challenges: promoting services, explaining routes and schedules, and building ridership. Animated explainer videos and real-time service updates require consistent, efficient production workflows.

Success Stories & Case Studies

Freight Company — B2B Fleet Showcase

A freight transport company produced a cinematic fleet and facilities tour video. The content directly contributed to winning 4 major logistics contracts, and the sales team reported that prospects who viewed the video were 60% more likely to sign within the first meeting.

Key Benefits for Taxi & Rideshare

B2B Acceleration & Public Engagement

Transport video drives dual results: fleet tour videos accelerate B2B decision-making by 50%, safety demonstration videos improve compliance scores and reduce incidents, and public transit explainer videos increase ridership by 23%. Transport companies with professional video report 45% faster contract negotiations.

Our Institutional Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Institutional Video Unique

Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Institutional Video for Taxi & Rideshare

Ready to elevate your Taxi & Rideshare brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your institutional video needs for taxi & rideshare. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions