Institutional films for government and public sector. — tailored for healthcare professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Healthcare sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how healthcare professionals communicate with their audience.
Healthcare video production operates under the strictest regulatory and ethical constraints of any industry. Patient consent, medical accuracy verification, and compliance with advertising codes (enforced by the Ordre des Médecins in France) shape every creative decision. The content must inform without diagnosing, reassure without making promises, and present medical expertise without commercial hard-selling. Formats include patient education animations explaining conditions and treatments, virtual facility tours for anxious first-time patients, practitioner profile videos that establish human connection before the appointment, and procedure explanation videos that reduce no-show rates by up to 25%. Distribution is primarily through the practice website, Google Business Profile, and waiting room screens. Budgets range from 1,000 to 8,000 euros per video, with the approval process often adding 2-4 weeks. The primary KPIs are new patient acquisition cost reduction and patient satisfaction scores linked to video-informed expectations.
Healthcare video operates under strict regulatory frameworks — medical advertising laws, patient consent requirements, and HIPAA/RGPD compliance. 77% of patients research healthcare providers online before booking, making video essential for building trust, yet one compliance misstep can result in serious consequences.
The challenge is creating content that is both emotionally engaging and legally compliant. Patient testimonials require careful consent management, procedure explanations must be accurate without being frightening, and facility tours must respect patient privacy.
A dental clinic chain produced a series of procedure explanation videos and patient testimonials. Website appointment bookings increased 89%, and the videos reduced no-show rates by 23% as patients arrived better informed and less anxious.
Healthcare video builds measurable trust: practices with video see 47% more new patient inquiries, procedure explanation videos reduce pre-appointment anxiety by 60%, and physician introduction videos increase patient retention by 34%. Telemedicine platforms with video introductions report 52% higher patient satisfaction scores.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Healthcare brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for healthcare. Free consultation and custom quote — no commitment required.