Institutional films for government and public sector. — tailored for pharmacy professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Pharmacy sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how pharmacy professionals communicate with their audience.
Pharmacy video production straddles the line between retail marketing and health education, with advertising regulations that vary significantly between prescription and over-the-counter products. Community pharmacies use video primarily for three purposes: seasonal health campaigns (flu vaccination, sun protection, allergy management), pharmacy service promotion (medication review consultations, blood pressure monitoring, nutrition advice), and team introduction content that builds the personal relationship that distinguishes independent pharmacies from online retailers. The content must be factual and avoid any therapeutic claims that are not supported by product labeling. Filming inside an active pharmacy requires careful staging to avoid capturing prescription labels, patient faces at the counter, or controlled substance storage areas. Social media (Facebook for the 40+ patient base, Instagram for younger audiences) and the pharmacy's own screens are the primary distribution channels. Budgets are typically 500-2,500 euros per campaign, with pharmacy groups pooling resources for centrally produced content adapted to individual locations.
Healthcare video operates under strict regulatory frameworks — medical advertising laws, patient consent requirements, and HIPAA/RGPD compliance. 77% of patients research healthcare providers online before booking, making video essential for building trust, yet one compliance misstep can result in serious consequences.
The challenge is creating content that is both emotionally engaging and legally compliant. Patient testimonials require careful consent management, procedure explanations must be accurate without being frightening, and facility tours must respect patient privacy.
A dental clinic chain produced a series of procedure explanation videos and patient testimonials. Website appointment bookings increased 89%, and the videos reduced no-show rates by 23% as patients arrived better informed and less anxious.
Healthcare video builds measurable trust: practices with video see 47% more new patient inquiries, procedure explanation videos reduce pre-appointment anxiety by 60%, and physician introduction videos increase patient retention by 34%. Telemedicine platforms with video introductions report 52% higher patient satisfaction scores.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Pharmacy brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for pharmacy. Free consultation and custom quote — no commitment required.