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Institutional Video for Holding Company

Professional video production services

Institutional films for government and public sector. — tailored for holding company professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Holding Company Needs Institutional Video

In the Holding Company sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how holding company professionals communicate with their audience.

Specific Challenges for Holding Company

Holding company video is paradoxical: the entity itself often has no products, no storefronts, and no consumer-facing brand, yet it needs to communicate to investors, regulators, and potential acquisition targets. Video content centers on annual report supplements, chairman's address recordings, and portfolio showcase reels that present the group's subsidiaries as a coherent strategic vision. The production aesthetic leans institutional — clean motion graphics, stock imagery of global operations, and executive talking heads filmed in boardroom settings. Since holdings rarely have marketing departments, the CFO or investor relations officer typically manages video projects, prioritizing precision over creativity. Budgets are event-driven: annual general meeting videos (5,000-15,000 euros), capital markets day productions (10,000-40,000 euros), and acquisition announcement videos produced on tight turnarounds.

Video Challenges in Holding Company

Humanizing the Corporate Brand

72% of job seekers research company culture before applying. Internal communication videos reduce misunderstanding by 50% compared to email alone. Yet many corporations struggle to produce video that feels authentic rather than corporate and stiff.

From employer branding to annual reports, executive communications to training modules, corporate video must balance professionalism with relatability. The challenge is creating content that employees and stakeholders actually want to watch.

Success Stories & Case Studies

Global Employer Branding Campaign

A multinational launched a video-first employer branding campaign featuring real employees across 8 countries. Applications increased 156% and employee turnover decreased 23% as new hires arrived with accurate culture expectations.

Key Benefits for Holding Company

Engagement Across All Stakeholders

Corporate video impacts every audience: employer branding reduces cost-per-hire by 40%, training videos reduce onboarding time by 30%, executive thought leadership videos drive 3x more engagement than written posts on LinkedIn, and annual report videos increase shareholder engagement by 55%.

Our Institutional Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Institutional Video Unique

Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Institutional Video for Holding Company

Ready to elevate your Holding Company brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your institutional video needs for holding company. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Institutional Video for Holding Company | O'Yelen Studio