Institutional films for government and public sector. — tailored for professional insurance professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Professional Insurance sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how professional insurance professionals communicate with their audience.
Professional insurance providers protect businesses against liability, property damage, and operational disruption — risks that feel abstract until a claim occurs. Video content makes these risks tangible: animated scenario videos showing what happens when a client slips in a store, a data breach exposes customer records, or a fire damages warehouse inventory. These relatable stories drive policy inquiries far more effectively than coverage tables. Agent-introduction videos build the personal relationship that differentiates independent brokers from faceless online platforms. These videos perform on the insurer's website, Google Ads targeting 'assurance professionnelle,' LinkedIn campaigns reaching business owners, and referral-partner portals shared with accountants and business lawyers who recommend insurance providers.
Insurance products are among the most complex and least understood by consumers. 71% find insurance confusing, and purchasing decisions are driven largely by trust. Video has the unique ability to simplify coverage explanations, humanize advisors, and demystify claims processes — but regulatory compliance adds review cycles to every piece of content.
The challenge is making inherently unsexy products feel relevant and approachable. Insurance video must balance legal precision with emotional engagement, addressing real customer anxieties about coverage, claims, and costs.
An insurance company created an animated explainer series breaking down their coverage options in simple visual terms. Online quote requests increased 89%, customer satisfaction scores improved 34%, and the series reduced inbound support calls by 28% as customers self-served through video content.
Insurance video delivers measurable business impact: explainer videos increase online quote requests by 89%, claims process videos reduce complaints by 34%, and agent introduction videos improve client retention by 28%. Insurance brands with consistent video communication see 45% higher trust scores and 30% lower cost-per-acquisition.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Professional Insurance brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for professional insurance. Free consultation and custom quote — no commitment required.