Institutional films for government and public sector. — tailored for childminder professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Childminder sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how childminder professionals communicate with their audience.
Childminders (assistantes maternelles) work from their own homes, which means parents need even more reassurance than with institutional care. Video house tours showing the dedicated playroom, secured garden, and age-appropriate toys demonstrate that the environment meets professional standards. A short video of the childminder explaining her daily routine — morning circle time, outdoor play, lunch preparation with fresh ingredients, afternoon nap schedule — provides structure that anxious parents crave. Credential and first-aid certification footage adds regulatory credibility. These videos are shared on the childminder's personal website, local parent Facebook groups, the PMI (Protection Maternelle et Infantile) referral network, and platforms like Yoopies or Nounou-Top where parents search for care.
Choosing childcare is one of the most emotional decisions parents make. 82% research options online before visiting. Video tours, activity showcases, and staff introductions build the confidence parents need to entrust their children to a facility — but privacy management and consent for content featuring children adds significant complexity.
Childcare facilities must show warmth, safety, and educational quality simultaneously. The video must reassure anxious parents while complying with strict regulations around filming minors.
A private nursery network created virtual tour videos and monthly activity highlight reels (with full parental consent). Enrollment inquiries increased 120%, and parent satisfaction surveys showed 95% retention rate — the highest in their 15-year history.
Childcare video builds trust at the most critical decision point: virtual tour videos increase enrollment inquiries by 120%, staff introduction videos reduce trial period anxiety by 50%, and activity documentation improves parent satisfaction by 65%. Facilities with professional video presence fill waiting lists 3x faster.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Childminder brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for childminder. Free consultation and custom quote — no commitment required.