Institutional films for government and public sector. — tailored for aromatherapy professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Aromatherapy sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how aromatherapy professionals communicate with their audience.
Aromatherapists face the fundamental challenge of marketing through a visual medium when their product's primary appeal is olfactory. Video must compensate by emphasizing the tangible elements: the beauty of essential oil bottles and diffusers, the process of steam distillation or cold-press extraction, and the ritual of blending custom formulations. Educational content explaining the difference between therapeutic-grade and fragrance-grade oils, proper dilution ratios, and safety precautions for specific populations establishes professional credibility. Workshop and class footage showing participants learning to create their own blends provides social proof and drives enrollment. Product line videos for aromatherapists who retail their own blends must navigate health claim regulations while still communicating the intended benefits of each formulation.
Wellness is experiential and deeply personal — the challenge is communicating tranquility and transformation through a screen. 64% of wellness consumers discover practitioners through video content. The video must feel authentic and calming, avoiding the clinical coldness of medical content while maintaining professionalism.
Wellness practitioners often work alone or in small teams, making video production feel overwhelming. Yet ASMR-style treatment previews, practitioner introductions, and transformation testimonials are among the most effective content types for building trust and driving bookings.
A spa created an ASMR-style treatment preview video series showing signature treatments in detail. Online bookings increased 78%, and the content became the spa's top traffic driver on social media with an average view duration of 4.2 minutes — 3x their other content.
Wellness video builds measurable business results: treatment preview videos increase booking rates by 45%, practitioner introduction videos build trust and reduce no-shows by 30%, and online class recordings create recurring revenue streams beyond physical locations. Wellness brands with video presence see 60% higher client retention rates.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Aromatherapy brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for aromatherapy. Free consultation and custom quote — no commitment required.