Institutional films for government and public sector. — tailored for travel agency professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Travel Agency sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Institutional Video delivers measurable results that transform how travel agency professionals communicate with their audience.
Travel agency video production must answer the fundamental question modern travelers ask: why book through an agency instead of directly online? The content must demonstrate the value of expertise, personalization, and crisis support that justifies commission fees. The most effective formats include destination specialist videos (an agent sharing deep personal knowledge of Bali, Peru, or Japan built from 15+ trips), complex itinerary showcases (multi-country trips that would be nightmarish to self-book), and real-client travel diary compilations showing experiences the agency arranged. Post-pandemic, duty-of-care content highlighting insurance coordination, rebooking flexibility, and 24/7 emergency support has become a key differentiator. Distribution targets Facebook (the agency's core 35-55 demographic), Instagram for aspirational content, and the agency's own email database. Budgets range from 1,000 to 5,000 euros per destination video, with agencies investing 5,000-15,000 euros annually in ongoing content. The primary KPI is consultation-to-booking conversion rate, which agencies report improving by 30-50% with video-supported sales processes.
Tourism is inherently experiential — the challenge is making someone feel the warmth of a destination through a screen. Destinations with professional video content see 67% more bookings than those relying on photos alone. Yet each destination competes with thousands of others for the same traveler's attention.
The tourism industry needs content that works across the entire booking journey: inspirational destination films for awareness, practical experience videos for consideration, and testimonial content for conversion. Seasonality adds urgency — content must be ready before peak booking windows.
A boutique hotel chain produced immersive 3-minute films for each property. Direct bookings increased 54%, reducing OTA commission costs by €320K annually. The videos were shared 45K times on social media.
Tourism video drives direct revenue: hotel videos increase direct bookings by 54%, reducing dependency on OTAs. Destination marketing videos generate 1,200% more shares than text and images combined. Experience preview videos reduce cancellation rates by 18% as travelers arrive with accurate expectations.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Institutional video serves public organizations, government bodies, universities, and NGOs — telling a mission-driven story rather than selling a product. The tone is authoritative yet accessible, often featuring stakeholders, beneficiaries, and data visualizations to establish credibility. We follow strict editorial guidelines (public sector communication standards, accessibility compliance including audio description and sign language insets where required). Projects run 3-6 minutes and take 3-4 weeks from kickoff to delivery. Unlike corporate video which targets commercial audiences, institutional video is built for public trust and transparency reporting.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Travel Agency brand with professional institutional video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your institutional video needs for travel agency. Free consultation and custom quote — no commitment required.