Professional training and e-learning video content. — tailored for b2b saas professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the B2B SaaS sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Training Video delivers measurable results that transform how b2b saas professionals communicate with their audience.
B2B SaaS products are sold to committees — procurement, IT, end-users, and executives all need different video content addressing their specific concerns. Feature-demo videos for end-users show daily workflow improvements; security and compliance overview videos for IT teams detail SOC2 certification, GDPR controls, and SSO integration; ROI-calculator walkthrough videos for executives translate subscription costs into measurable business outcomes. Customer testimonial videos from recognizable company logos carry outsized credibility in B2B. These videos populate the website's product pages, Gartner Peer Insights profiles, G2 review listings, sales-team enablement libraries, and ABM (account-based marketing) campaigns targeting specific prospect companies on LinkedIn.
SaaS startups need video at every growth stage: explainer videos for awareness, product demos for conversion, onboarding tutorials for retention, and investor pitch materials for fundraising. Speed is critical — content must ship alongside features in sprint cycles, not lag behind by weeks.
Budget constraints mean every video must deliver maximum ROI. The challenge is producing professional content that matches the pace of product development while maintaining brand consistency across an ever-growing content library.
A B2B SaaS platform created a library of product walkthrough videos and feature announcement clips. Free-to-paid conversion improved 67%, support ticket volume decreased 35%, and the video library became the #1 resource cited by customers during onboarding satisfaction surveys.
SaaS video delivers compounding returns: product demo videos improve conversion by 67%, customer success stories reduce churn by 28%, and investor pitch videos increase funding success rate by 2.5x. SaaS companies with video-first product marketing see 40% lower customer acquisition costs and 55% higher trial-to-paid conversion rates.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Training video converts your internal knowledge into structured, reusable learning content — step-by-step procedures, safety protocols, software walkthroughs, and onboarding processes. We work with your subject matter experts to script each module, then shoot with screen recordings, live demonstrations, and talking-head explanations as appropriate. Modules are typically 5-12 minutes each, designed for LMS integration (SCORM-compatible if needed). We include chapter markers, on-screen quizzes, and downloadable summary cards. A 5-module training series takes 4-6 weeks. This differs from onboarding video in its focus on skill transfer rather than company orientation.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your B2B SaaS brand with professional training video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your training video needs for b2b saas. Free consultation and custom quote — no commitment required.