Professional training and e-learning video content. — tailored for running professionals.
Discover the StudioWe align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.
Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.
Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Running sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Training Video delivers measurable results that transform how running professionals communicate with their audience.
Running video production captures a sport that is visually simple — one person moving forward — and must find ways to make it visually compelling through creative camera work, environmental storytelling, and the runner's internal narrative. Pacing car rigs, drone tracking shots along trails, and GoPro-mounted POV footage create dynamic perspectives on what is inherently repetitive motion. The content splits between race event coverage (marathon finish lines, trail ultra footage, color run spectacles), brand ambassador athlete profiles, and running gear review content. The target audience ranges from casual 5K joggers to ultra-marathon athletes, each seeking very different content. Shoe brand and apparel sponsors are the primary commercial drivers, investing 10,000-100,000 euros in athlete-centric campaign films. Running event organizers spend 3,000-15,000 euros on after-movies that drive next-year registrations. The KPIs are event registration conversion from video views, shoe model sell-through rates, and Strava community engagement for brand-affiliated content.
Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.
Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.
The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.
A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.
A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.
Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.
For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.
1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.
2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.
3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.
4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.
Training video converts your internal knowledge into structured, reusable learning content — step-by-step procedures, safety protocols, software walkthroughs, and onboarding processes. We work with your subject matter experts to script each module, then shoot with screen recordings, live demonstrations, and talking-head explanations as appropriate. Modules are typically 5-12 minutes each, designed for LMS integration (SCORM-compatible if needed). We include chapter markers, on-screen quizzes, and downloadable summary cards. A 5-module training series takes 4-6 weeks. This differs from onboarding video in its focus on skill transfer rather than company orientation.
You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.
Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management
Ready to elevate your Running brand with professional training video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your training video needs for running. Free consultation and custom quote — no commitment required.