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Facebook Video for Equestrian

Professional video production services

Facebook-optimized video for feed and ad campaigns. — tailored for equestrian professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Trend Research & Planning

Platform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.

Technical details
TikTok/Reels trend monitoring, hashtag research, content calendar in Notion, batch shoot planning.
02

Batch Filming Session

Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.

Technical details
Multi-orientation rigs, ring lights, teleprompter for hooks, 4-8 setups per session.
03

Quick-Turn Editing & Scheduling

Fast editing with native captions, trending audio, and scheduled publishing across all platforms.

Technical details
CapCut/Premiere for short-form, burned-in captions, platform-native scheduling, monthly analytics report.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Equestrian Needs Facebook Video

In the Equestrian sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Facebook Video delivers measurable results that transform how equestrian professionals communicate with their audience.

Specific Challenges for Equestrian

Equestrian video production must capture two athletes simultaneously — horse and rider — and the communication between them that defines the sport. The technical demands include tracking a 500kg animal moving at 60 km/h over fences (show jumping), maintaining fluid follow-focus during collected movements (dressage), or covering cross-country courses that span several kilometers of varied terrain. Drone footage is particularly valuable for cross-country events but must comply with strict regulations about flying near animals. The equestrian audience is predominantly female (75-80%), affluent, and deeply invested in both the sport and the lifestyle around it — content that includes stable management, horse care, and tack reviews resonates alongside competitive footage. Horse sale videos are a significant commercial segment, with breeders investing 1,000-5,000 euros per horse in professionally produced presentation videos that directly influence sale prices at auction. Club and competition budgets range from 1,500 to 8,000 euros, while FEI-level event coverage reaches 30,000-100,000 euros.

Video Challenges in Equestrian

Capturing the Energy of Live Action

Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.

Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.

The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.

Success Stories & Case Studies

Professional Football Club — Season Highlights

A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.

Marathon Event Coverage

A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.

Key Benefits for Equestrian

Engagement & Revenue Impact

Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.

For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.

Our Facebook Video Process

Social Media Video Process

1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).

2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.

3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.

4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.

What Makes Facebook Video Unique

Facebook video production targets the platform's broad demographic with content optimized for in-feed autoplay and Facebook Watch. We prioritize the first 3 seconds (Facebook auto-plays silently in feed, so visual hooks must work without audio), use 4:5 portrait ratio for maximum mobile feed coverage, and include large, high-contrast captions. Content types include community stories, product demonstrations, event recaps, and live replay edits. We produce 6-10 videos per batch, sized between 60 seconds and 3 minutes (Facebook's algorithm rewards watch time). Delivery includes versions for feed, Stories, and Facebook Ads Manager with proper UTM tracking parameters. Turnaround is 5-7 business days.

What You Receive

You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.

Technical Specifications

Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT

Getting Started with Facebook Video for Equestrian

Ready to elevate your Equestrian brand with professional facebook video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your facebook video needs for equestrian. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions