Facebook-optimized video for feed and ad campaigns. — tailored for higher education professionals.
Discover the StudioPlatform analysis, trending formats, content calendar, and batch filming strategy for maximum efficiency.
Efficient multi-format capture — vertical, square, and landscape in a single shoot for weeks of content.
Fast editing with native captions, trending audio, and scheduled publishing across all platforms.
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Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Higher Education sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Facebook Video delivers measurable results that transform how higher education professionals communicate with their audience.
Grande école and business school video production is a high-stakes recruitment tool in a market where institutions compete for the same pool of top students with similar academic profiles. The differentiator is campus experience, career outcomes, and network value — all of which video conveys more effectively than brochures. Testimonial videos from successful alumni (naming employers, job titles, and salary progression) are the single most conversion-effective content type. Campus life content must showcase diversity, international exchange programs, and the social experience alongside academic rigor. Corporate partnership highlight reels demonstrating real consulting projects and internship placements prove the practical value proposition. Production quality expectations are high because these institutions charge 10,000-40,000 euros per year in tuition. Annual video budgets range from 15,000 to 80,000 euros, with open-day event coverage and admissions campaign films being the priority investments. The KPIs are application volume, yield rate (admitted-to-enrolled conversion), and international student percentage.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Content Planning: Platform analysis, trend research, content calendar, and format selection (Reels, Shorts, Stories, feed).
2. Capture: Batch filming sessions optimized for multiple platforms — vertical, square, and landscape in a single shoot.
3. Edit & Optimize: Quick-turn editing with native captions, hooks in first 3 seconds, trending audio integration, and CTA placement.
4. Publish & Analyze: Scheduled publishing, hashtag strategy, engagement monitoring, and monthly performance reports.
Facebook video production targets the platform's broad demographic with content optimized for in-feed autoplay and Facebook Watch. We prioritize the first 3 seconds (Facebook auto-plays silently in feed, so visual hooks must work without audio), use 4:5 portrait ratio for maximum mobile feed coverage, and include large, high-contrast captions. Content types include community stories, product demonstrations, event recaps, and live replay edits. We produce 6-10 videos per batch, sized between 60 seconds and 3 minutes (Facebook's algorithm rewards watch time). Delivery includes versions for feed, Stories, and Facebook Ads Manager with proper UTM tracking parameters. Turnaround is 5-7 business days.
You receive: batch of platform-ready videos (typically 8-20 per session), caption/subtitle files, thumbnail set, content calendar, and analytics report.
Formats: 9:16 (Reels/Shorts/TikTok), 1:1 (Feed), 16:9 (YouTube) | Resolution: 1080×1920, 1080×1080, 1920×1080 | Duration: 15s, 30s, 60s, 90s | Captions: Burned-in + SRT
Ready to elevate your Higher Education brand with professional facebook video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your facebook video needs for higher education. Free consultation and custom quote — no commitment required.