Explainer videos that simplify complex concepts. — tailored for university professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the University sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how university professionals communicate with their audience.
University video production serves three competing institutional priorities: student recruitment (the revenue driver), research promotion (the prestige driver), and alumni engagement (the fundraising driver). Recruitment videos must feel authentic to a Gen-Z audience that rejects polished institutional messaging — student-generated content, day-in-the-life vlogs, and candid campus footage outperform scripted promotional films. Research communication requires a different register entirely: explaining complex academic work to funding bodies, media, and the public through animated summaries and laboratory documentaries. The production volume is significant — a mid-sized university may need 50-100 videos per year across faculties, departments, and central communications. International recruitment adds multilingual requirements, with English, Chinese, and Arabic being the most requested language versions. Annual video budgets for French universities range from 20,000 to 150,000 euros, with Parcoursup application season (January-March) and international recruitment fairs driving the content calendar.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your University brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for university. Free consultation and custom quote — no commitment required.