Explainer videos that simplify complex concepts. — tailored for public transport professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Public Transport sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how public transport professionals communicate with their audience.
Public transport authorities serve millions of daily riders and answer to elected officials, taxpayers, and regulatory bodies simultaneously. Video content must satisfy all three: rider-facing wayfinding videos explaining new routes, service changes, or app features; public-accountability videos documenting accessibility upgrades, fleet modernization, and safety improvements; and recruitment campaigns attracting bus drivers, maintenance technicians, and customer-service agents. Time-lapse videos of station renovations, animated network-expansion maps, and rider-testimonial compilations showing the diversity of people who depend on public transit build political and public support. These videos distribute through in-station digital signage, the transit authority's website and app, city-council presentation materials, social media channels, and local broadcast news partnerships.
Transport companies must communicate reliability, safety, and operational capability to both B2B clients and the public. Fleet showcases and facility tours build confidence, while safety demonstration videos meet regulatory requirements. 50% of B2B logistics decisions involve visual assessment of transport capabilities.
Public transport faces different challenges: promoting services, explaining routes and schedules, and building ridership. Animated explainer videos and real-time service updates require consistent, efficient production workflows.
A freight transport company produced a cinematic fleet and facilities tour video. The content directly contributed to winning 4 major logistics contracts, and the sales team reported that prospects who viewed the video were 60% more likely to sign within the first meeting.
Transport video drives dual results: fleet tour videos accelerate B2B decision-making by 50%, safety demonstration videos improve compliance scores and reduce incidents, and public transit explainer videos increase ridership by 23%. Transport companies with professional video report 45% faster contract negotiations.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Public Transport brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for public transport. Free consultation and custom quote — no commitment required.