Explainer videos that simplify complex concepts. — tailored for startup professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Startup sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how startup professionals communicate with their audience.
Startup video production is driven by fundraising milestones and product launch cycles. A seed-stage company needs a 90-second pitch deck video for investor outreach, a product demo screencast for early adopters, and a founder story clip for press kits. Series A and beyond triggers demand for recruitment culture videos, customer case studies, and conference keynote support materials. The creative style skews energetic and authentic — startups cannot and should not look like banks. Production budgets are lean in early stages (1,000-5,000 euros) but scale rapidly post-funding to 10,000-30,000 euros per quarter. Speed matters enormously: a startup may pivot its messaging between the brief and the shoot. The primary KPI varies by stage — fundraising conversion for early stage, activation rate for growth stage, and employer brand for scaling stage.
72% of job seekers research company culture before applying. Internal communication videos reduce misunderstanding by 50% compared to email alone. Yet many corporations struggle to produce video that feels authentic rather than corporate and stiff.
From employer branding to annual reports, executive communications to training modules, corporate video must balance professionalism with relatability. The challenge is creating content that employees and stakeholders actually want to watch.
A multinational launched a video-first employer branding campaign featuring real employees across 8 countries. Applications increased 156% and employee turnover decreased 23% as new hires arrived with accurate culture expectations.
Corporate video impacts every audience: employer branding reduces cost-per-hire by 40%, training videos reduce onboarding time by 30%, executive thought leadership videos drive 3x more engagement than written posts on LinkedIn, and annual report videos increase shareholder engagement by 55%.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Startup brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for startup. Free consultation and custom quote — no commitment required.