Explainer videos that simplify complex concepts. — tailored for gold & silver professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Gold & Silver sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how gold & silver professionals communicate with their audience.
Gold and silver dealers operate in a market driven by both investment logic and aesthetic desire. Video content must serve two audiences: investors seeking market analysis, price commentary, and storage solution explanations, and consumers looking for jewelry and decorative pieces. Bullion product videos showing coins, bars, and ingots with close-up weight and purity verification build buyer confidence in authenticity. Market commentary videos providing weekly or monthly precious metals analysis establish the dealer as a knowledge source that attracts recurring viewership. Refining process videos showing raw scrap metal transformed into pure bullion demonstrate the dealer's vertical integration. For retail showrooms, collection showcase videos and custom piece design consultations target the consumer segment where margins are higher than commodity trading.
Jewelry video demands extraordinary technical precision — capturing sparkle, gem facets, and metal finishes at macro level while maintaining an emotional, aspirational narrative. 76% of luxury jewelry purchases involve online research, making video essential for consideration.
The challenge is conveying the weight, feel, and prestige of precious materials through a screen. Each piece requires custom lighting setups, specialized macro lenses, and turntable presentations that reveal every detail. Color accuracy is critical — a diamond must look as brilliant on screen as in person.
A high jewelry house produced 4K macro videos showcasing the gem cutting and setting process for their annual collection. Online engagement increased 190%, and the craftsmanship content drove a 65% increase in by-appointment showroom visits from international clients.
Jewelry video delivers premium results: product videos increase online conversion by 120%, craftsmanship behind-the-scenes stories justify premium pricing and build collector interest, and virtual try-on experiences reduce returns by 30%. Luxury jewelry brands with strong video presence command 25% higher brand perception scores.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Gold & Silver brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for gold & silver. Free consultation and custom quote — no commitment required.