Explainer videos that simplify complex concepts. — tailored for secondary school professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Secondary School sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how secondary school professionals communicate with their audience.
Secondary school video production serves a dual audience: prospective students (12-17 year-olds who respond to peer-driven content) and their parents (who evaluate facilities, academic results, and pastoral care quality). The content challenge is bridging these two audiences in a single production — student-filmed vlogs and Instagram content attract the younger audience, while professionally produced facility tours and academic achievement presentations satisfy parent concerns. Key content includes open-day event films, subject department showcases (STEM labs, arts studios, sports facilities), student achievement highlights, and anti-bullying/wellbeing messaging. International section and bilingual program promotion is a growing content need for schools seeking to attract globally mobile families. Production must work around school schedules, exam periods, and term-time child protection requirements. Budgets range from 1,000 to 5,000 euros per project for private schools, while public establishments typically rely on in-house production with occasional professional support for special projects.
Education faces a fundamental shift: students now expect video-first learning experiences. 65% of people are visual learners, and video-based courses see 25% higher completion rates. Yet producing quality educational content at scale — across subjects, levels, and languages — remains a significant challenge for institutions.
Universities compete for students through campus tour videos and program showcases. E-learning platforms need engaging tutorials that maintain attention. Corporate training requires compliance-tracked modules that employees actually watch. Each context demands different production approaches.
A business school replaced their print prospectus with a series of student life videos and virtual campus tours. Applications from international students increased 78%, and the cost per qualified applicant decreased by 45% compared to traditional recruitment channels.
Educational video delivers measurable impact: video-enhanced courses improve test scores by 20%, campus tour videos increase enrollment yield by 35%, and micro-learning videos reduce training time by 60% while improving knowledge retention by 25-60%. Institutions with strong video presence report 40% more organic applications.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Secondary School brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for secondary school. Free consultation and custom quote — no commitment required.