Explainer videos that simplify complex concepts. — tailored for physiotherapist professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
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Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Physiotherapist sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how physiotherapist professionals communicate with their audience.
Physiotherapy video production is inherently educational — the most effective content teaches patients exercises they can perform at home, which paradoxically drives more appointments rather than fewer because it positions the practitioner as a trusted authority. Exercise demonstration videos (30-60 seconds each, filmed with clean backgrounds and multiple angle views) form the backbone of a physiotherapy content strategy, with series organized by condition: lower back pain, post-ACL recovery, shoulder impingement, and pregnancy-related mobility. The production setup requires enough space for full-body movement capture, consistent overhead and side lighting, and often a skeleton model or anatomical overlay to explain what is happening beneath the skin. TikTok and Instagram have become primary discovery channels, with physiotherapists who post daily exercise tips growing practices 2-3x faster than those who rely on referrals alone. Budgets range from 800 to 3,000 euros per batch-shooting session producing 15-25 exercise clips, with the content fueling months of daily social posting.
Healthcare video operates under strict regulatory frameworks — medical advertising laws, patient consent requirements, and HIPAA/RGPD compliance. 77% of patients research healthcare providers online before booking, making video essential for building trust, yet one compliance misstep can result in serious consequences.
The challenge is creating content that is both emotionally engaging and legally compliant. Patient testimonials require careful consent management, procedure explanations must be accurate without being frightening, and facility tours must respect patient privacy.
A dental clinic chain produced a series of procedure explanation videos and patient testimonials. Website appointment bookings increased 89%, and the videos reduced no-show rates by 23% as patients arrived better informed and less anxious.
Healthcare video builds measurable trust: practices with video see 47% more new patient inquiries, procedure explanation videos reduce pre-appointment anxiety by 60%, and physician introduction videos increase patient retention by 34%. Telemedicine platforms with video introductions report 52% higher patient satisfaction scores.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Physiotherapist brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your explainer video needs for physiotherapist. Free consultation and custom quote — no commitment required.