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Explainer Video for Coworking

Professional video production services

Explainer videos that simplify complex concepts. — tailored for coworking professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Coworking Needs Explainer Video

In the Coworking sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Explainer Video delivers measurable results that transform how coworking professionals communicate with their audience.

Specific Challenges for Coworking

Coworking spaces sell atmosphere, community, and flexibility — three things that static photos struggle to capture. Video walkthroughs showing the morning energy of a shared workspace, freelancers chatting at a coffee bar, and a team huddling in a glass meeting pod communicate the vibe instantly. Time-lapse footage of a space transitioning from quiet morning focus to buzzing afternoon collaboration shows versatility. Member testimonial videos from startup founders and remote workers explain why they chose this space over home or a traditional office. These videos drive conversions on the website, Google Business Profile, Instagram, and targeted ads reaching remote workers on LinkedIn.

Video Challenges in Coworking

Selling Community, Not Just Desks

Coworking spaces compete on atmosphere, community, and flexibility — qualities that photos alone cannot convey. 73% of prospective members visit virtually before their first physical visit. The challenge is showing the energy, the people, and the culture that make each space unique.

Coworking brands must differentiate themselves in an increasingly crowded market. Virtual tours, member testimonials, and event content all contribute to building the narrative of a thriving professional community rather than just a shared office.

Success Stories & Case Studies

Coworking Brand — Occupancy Optimization

A coworking brand produced a community member spotlight video series featuring entrepreneurs working from their spaces. Occupancy increased from 72% to 94%, and the content generated a 55% increase in event space bookings as companies discovered the venues through member stories.

Key Benefits for Coworking

Occupancy, Retention & Brand Premium

Coworking video drives key metrics: virtual tour videos increase conversion by 65%, community content improves member retention by 40%, and event recap videos attract 55% more bookings. Coworking spaces with professional video content command 20% higher pricing per desk than competitors without.

Our Explainer Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Explainer Video Unique

Explainer video breaks down a complex product, service, or concept into a clear 60-120 second narrative that any audience can understand. We combine scripted voiceover with motion graphics, screen recordings, or live-action footage to walk viewers through the problem, the solution, and the next step. The script follows a proven structure: hook (5 seconds), problem (15 seconds), solution (30 seconds), how it works (30 seconds), call to action (10 seconds). Production takes 2-3 weeks including script writing, storyboarding, animation or filming, and voiceover recording. This is distinct from tutorial video — explainers sell an idea, tutorials teach a skill.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Explainer Video for Coworking

Ready to elevate your Coworking brand with professional explainer video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your explainer video needs for coworking. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Explainer Video for Coworking | O'Yelen Studio