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Demo Video for Tech & Startup

Professional video production services

Product demo videos showing features in action. — tailored for tech & startup professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Creative Strategy & A/B Planning

Campaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.

Technical details
Audience persona mapping, platform-specific creative briefs, storyboard with hook and CTA variants.
02

High-End Production

Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.

Technical details
Casting with callback, wardrobe/makeup, cinema cameras, multiple takes for A/B variant performance.
03

Multi-Format Optimization

Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.

Technical details
TV ProRes, YouTube H.264 4K, Meta H.265, TikTok 9:16, UTM parameters, pixel integration.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Tech & Startup Needs Demo Video

In the Tech & Startup sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Demo Video delivers measurable results that transform how tech & startup professionals communicate with their audience.

Specific Challenges for Tech & Startup

Tech startup video production must translate abstract software concepts into visual stories that resonate with investors, users, and potential hires. The challenge is that the product often has no physical form — it exists as screens, APIs, and data flows that are invisible by nature. Screen recording with animated callouts, UI walkthrough demos, and motion graphics that visualize data transformation processes are the core production techniques. The content calendar is driven by product launches, funding announcements, and conference appearances (Web Summit, VivaTech, CES). Founder-led content performs 3-4x better than corporate-style messaging on LinkedIn and Twitter. The production style should feel energetic and forward-looking without relying on clichéd tech imagery (no more neon circuits and floating hologram interfaces). Budgets range from 2,000 to 20,000 euros per project, scaling with funding stage and audience sophistication.

Video Challenges in Tech & Startup

Explaining Complex Products Simply

Tech startups face a unique challenge: their products are often complex, abstract, and invisible to the naked eye. Video must bridge the gap between technical capability and user benefit. 96% of users watch explainer videos to learn about a product, making video the most critical conversion tool in the SaaS funnel.

Startups need video content at every stage: product demos for prospects, onboarding tutorials for new users, thought leadership for brand building, and investor pitch materials for fundraising. Speed matters — content must ship alongside features in sprint cycles.

Success Stories & Case Studies

SaaS Product Launch Video

A B2B SaaS startup created a 2-minute animated explainer video for their Product Hunt launch. The video drove 3,400 upvotes, 12,000 sign-ups in the first week, and was cited by 85% of early users as the reason they understood the product value.

Key Benefits for Tech & Startup

Conversion & Growth Acceleration

Tech video delivers compounding returns: landing pages with video convert 80% better, product demo videos reduce sales cycle by 40%, onboarding videos decrease support tickets by 35%, and investor pitch videos help startups raise 2.5x more effectively. Video content on LinkedIn generates 5x more engagement for B2B tech brands.

Our Demo Video Process

Advertising Production Process

1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.

2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).

3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.

4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.

What Makes Demo Video Unique

Demo video shows your product or service in action — not as a concept, but as a working tool solving a real problem in real time. We script a scenario that mirrors your customer's typical use case, then screen-record (for software) or film (for physical products) the complete workflow from start to finish. The narration explains what's happening and why each feature matters, without marketing fluff. A typical demo runs 2-5 minutes and takes 5-8 business days. We deliver a full walkthrough plus a 45-second highlight version for sales outreach. This differs from product video (which showcases aesthetics) and explainer video (which sells the concept) — demo video proves the solution works.

What You Receive

You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.

Technical Specifications

Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration

Getting Started with Demo Video for Tech & Startup

Ready to elevate your Tech & Startup brand with professional demo video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your demo video needs for tech & startup. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Demo Video for Tech & Startup | O'Yelen Studio