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Executive Video for Ready-to-Wear

Professional video production services

Executive communication for leadership and investors. — tailored for ready-to-wear professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Strategy & Brand Alignment

We align with your communications team on objectives, key messages, brand guidelines, and stakeholder approval process.

Technical details
Brand audit, key message mapping, interview question preparation, and visual treatment document.
02

On-Location Filming

Discreet filming in your offices with minimal disruption — professional interviews, team moments, and facility b-roll.

Technical details
Compact cinema setup, LED panel lighting, wireless lavalier mics, teleprompter option for executive interviews.
03

Brand-Compliant Delivery

Editing with brand-compliant graphics, multi-language subtitles, and platform-specific format optimization.

Technical details
Graphics in brand colors/fonts, SRT/VTT subtitles, LinkedIn/YouTube/intranet format exports.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Ready-to-Wear Needs Executive Video

In the Ready-to-Wear sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Executive Video delivers measurable results that transform how ready-to-wear professionals communicate with their audience.

Specific Challenges for Ready-to-Wear

Ready-to-wear video production operates on tighter timelines and leaner budgets than haute couture but must deliver a higher volume of content to drive actual sales. A single season may require a lookbook film (15-20 looks), individual product videos for e-commerce (30-60 seconds each, batch shot), a campaign hero film for paid media, and a backstage show reel for PR. The shooting pace is intense: 20-30 looks per day with model changes, styling adjustments, and lighting resets. Pre-production casting typically reviews 200-400 model portfolios for a single campaign. The distribution split between paid social (Instagram, TikTok), owned channels (website, email), and wholesale buyer presentations makes format versatility essential — the same shoot must yield square, vertical, and horizontal edits. Seasonal budgets for mid-market brands range from 15,000 to 60,000 euros, with the primary KPI being sell-through rate correlation with video-supported product pages.

Video Challenges in Ready-to-Wear

Conveying Craftsmanship Through Motion

Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.

From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.

Success Stories & Case Studies

Haute Couture Collection Launch

A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.

Key Benefits for Ready-to-Wear

Brand Elevation & Commercial Impact

Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.

Our Executive Video Process

Corporate Video Process

1. Strategy & Brief: Alignment with communications team on objectives, target audience, brand guidelines, and key messages.

2. Script & Validation: Script writing with multi-stakeholder approval, interview question preparation, and visual treatment document.

3. Production: On-location filming in your offices/facilities with minimal disruption, professional interviews, and b-roll capture.

4. Post & Distribution: Editing with brand-compliant graphics, multi-format export, subtitle integration, and platform-specific optimization.

What Makes Executive Video Unique

Board and executive committee video records strategic discussions, decision announcements, and leadership messages with the discretion and production quality that C-suite communication demands. We use a minimal, unobtrusive setup — 1-2 cameras, lavalier microphones, and available light enhanced only as needed — to avoid disrupting the meeting's dynamic. Footage is delivered on encrypted drives with restricted access. This service is used for internal governance archives, shareholder communication, and regulatory compliance documentation. We edit a polished summary version (5-10 minutes) within 48 hours of the session, plus full unedited recordings for the record. NDA and confidentiality protocols are standard.

What You Receive

You receive: final video in corporate brand-compliant format, social media cut-downs (30s, 60s, 90s), subtitled versions (EN/FR minimum), thumbnail, and raw interview footage for future use.

Technical Specifications

Delivery: MP4 H.265, ProRes 422 | Subtitles: Burned-in + SRT files | Platforms: LinkedIn, YouTube, internal CMS, Teams/Slack | Compliance: RGPD consent forms, image rights management

Getting Started with Executive Video for Ready-to-Wear

Ready to elevate your Ready-to-Wear brand with professional executive video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your executive video needs for ready-to-wear. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

Executive Video for Ready-to-Wear | O'Yelen Studio