Transformation videos showcasing dramatic results. — tailored for third place professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Third Place sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Before & After Video delivers measurable results that transform how third place professionals communicate with their audience.
Third places — tiers-lieux — blend coworking, cultural programming, community workshops, and sometimes food service into hybrid spaces that defy simple categorization. Video is essential for explaining what a tiers-lieu actually is, since the concept is unfamiliar to many. Documentary-style mini-films following a typical day — morning yoga, midday freelancer focus, afternoon children's art workshop, evening community dinner — communicate the multifunctionality. Interviews with diverse users (a potter, a web developer, a retired teacher leading workshops) show the social fabric these spaces create. These videos support municipal funding applications, social media community building, and press coverage in local and national media covering social innovation.
Coworking spaces compete on atmosphere, community, and flexibility — qualities that photos alone cannot convey. 73% of prospective members visit virtually before their first physical visit. The challenge is showing the energy, the people, and the culture that make each space unique.
Coworking brands must differentiate themselves in an increasingly crowded market. Virtual tours, member testimonials, and event content all contribute to building the narrative of a thriving professional community rather than just a shared office.
A coworking brand produced a community member spotlight video series featuring entrepreneurs working from their spaces. Occupancy increased from 72% to 94%, and the content generated a 55% increase in event space bookings as companies discovered the venues through member stories.
Coworking video drives key metrics: virtual tour videos increase conversion by 65%, community content improves member retention by 40%, and event recap videos attract 55% more bookings. Coworking spaces with professional video content command 20% higher pricing per desk than competitors without.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Before/after video showcases transformations — renovations, makeovers, weight loss, product results, or restoration projects — using split-screen wipes, slider reveals, and side-by-side comparisons that make the change undeniable. We shoot both states with matched framing, lighting, and lens settings so the comparison is honest and visually clean. The editing uses a consistent reveal mechanic that the viewer expects and enjoys. A typical before/after piece runs 30-60 seconds and takes 3-5 business days in post (assuming you provide both sets of footage). This format has the highest save-and-share rate on Instagram and Pinterest according to platform data.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Third Place brand with professional before & after video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your before & after video needs for third place. Free consultation and custom quote — no commitment required.