Transformation videos showcasing dramatic results. — tailored for running professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Running sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Before & After Video delivers measurable results that transform how running professionals communicate with their audience.
Running video production captures a sport that is visually simple — one person moving forward — and must find ways to make it visually compelling through creative camera work, environmental storytelling, and the runner's internal narrative. Pacing car rigs, drone tracking shots along trails, and GoPro-mounted POV footage create dynamic perspectives on what is inherently repetitive motion. The content splits between race event coverage (marathon finish lines, trail ultra footage, color run spectacles), brand ambassador athlete profiles, and running gear review content. The target audience ranges from casual 5K joggers to ultra-marathon athletes, each seeking very different content. Shoe brand and apparel sponsors are the primary commercial drivers, investing 10,000-100,000 euros in athlete-centric campaign films. Running event organizers spend 3,000-15,000 euros on after-movies that drive next-year registrations. The KPIs are event registration conversion from video views, shoe model sell-through rates, and Strava community engagement for brand-affiliated content.
Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.
Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.
The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.
A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.
A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.
Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.
For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Before/after video showcases transformations — renovations, makeovers, weight loss, product results, or restoration projects — using split-screen wipes, slider reveals, and side-by-side comparisons that make the change undeniable. We shoot both states with matched framing, lighting, and lens settings so the comparison is honest and visually clean. The editing uses a consistent reveal mechanic that the viewer expects and enjoys. A typical before/after piece runs 30-60 seconds and takes 3-5 business days in post (assuming you provide both sets of footage). This format has the highest save-and-share rate on Instagram and Pinterest according to platform data.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Running brand with professional before & after video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your before & after video needs for running. Free consultation and custom quote — no commitment required.