Transformation videos showcasing dramatic results. — tailored for product launch professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Product Launch sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Before & After Video delivers measurable results that transform how product launch professionals communicate with their audience.
Product launch events are high-stakes moments where months of development are revealed to the market in minutes. Video production must capture the unveiling with the precision of a live broadcast and the polish of a brand film. Multi-camera setups cover the stage presentation while B-roll teams document audience reactions, demo stations, and media interviews simultaneously. The keynote recording becomes a primary marketing asset distributed across owned channels, often within hours of the event. Teaser campaigns in the weeks before launch build anticipation through countdown content, encrypted reveals, and influencer seeding. Post-launch, the event footage is repurposed into product demo videos, social media cuts, and press kit materials.
Events are ephemeral by nature — video is the only medium that preserves and extends their impact. 87% of event planners now use video for promotion and documentation. The challenge is capturing the energy and atmosphere authentically while managing complex logistics in real-time, often across multiple stages and spaces.
Modern events demand immediate content delivery: social media highlights during the event, same-day teasers, and polished recap films within days. Hybrid events add another layer of complexity with simultaneous live streaming and on-site coverage.
A major tech conference invested in multi-camera production with live streaming and speaker session recordings. The content generated 2.3M views throughout the year and drove 78% of next year's early-bird ticket sales. Individual talk recordings became a lead generation engine for sponsors.
Event video extends ROI far beyond the event date: recap videos increase brand recall by 85%, teaser videos boost pre-registrations by 55%, and speaker session recordings generate qualified leads for 12+ months. Event organizers with strong video strategies see 40% higher sponsor satisfaction and 60% faster sell-out for subsequent editions.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Before/after video showcases transformations — renovations, makeovers, weight loss, product results, or restoration projects — using split-screen wipes, slider reveals, and side-by-side comparisons that make the change undeniable. We shoot both states with matched framing, lighting, and lens settings so the comparison is honest and visually clean. The editing uses a consistent reveal mechanic that the viewer expects and enjoys. A typical before/after piece runs 30-60 seconds and takes 3-5 business days in post (assuming you provide both sets of footage). This format has the highest save-and-share rate on Instagram and Pinterest according to platform data.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Product Launch brand with professional before & after video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your before & after video needs for product launch. Free consultation and custom quote — no commitment required.