Transformation videos showcasing dramatic results. — tailored for beauty & cosmetics professionals.
Discover the StudioCampaign objectives, audience targeting, competitive analysis, and creative concepts with A/B test variants.
Cinema-quality filming with casting, styling, and on-set client approval for performance optimization.
Platform-specific edits (6s, 15s, 30s, 60s), A/B variants, thumbnail set, and performance tracking setup.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Beauty & Cosmetics sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Before & After Video delivers measurable results that transform how beauty & cosmetics professionals communicate with their audience.
Beauty and cosmetics video production blends product demonstration with aspirational lifestyle content — the audience needs to see texture, color payoff, and application technique before committing to a purchase. Macro lens work at 100mm+ reveals product consistency, shimmer particles, and skin interaction that standard photography cannot capture. Lighting is the technical differentiator: beauty lighting requires soft, even illumination that flatters skin tones across diverse complexions while accurately representing product color. The content ecosystem spans brand hero films, ingredient education series, influencer collaboration footage, and e-commerce product listing videos. Distribution targets Instagram, TikTok (the #1 beauty discovery platform for under-35s), YouTube tutorials, and brand DTC websites. Budgets range from 1,500 euros for a product launch video to 30,000+ euros for seasonal campaign content.
Beauty is about transformation — and transformation is inherently cinematic. 67% of beauty consumers say video tutorials influence their purchases. The challenge is capturing skin textures, color accuracy, and application techniques with studio-grade precision while maintaining an authentic, relatable feel.
The beauty industry moves at TikTok speed: trending looks, seasonal collections, and influencer collaborations demand rapid content production. Before/after formats, ASMR textures, and tutorial-style content each require specialized filming techniques and lighting setups.
A clean beauty brand launched with a series of ingredient-story videos and application tutorials. The video content drove 230% higher conversion than static product pages, and the brand reached €1.2M in first-year revenue with 80% attributed to video marketing.
Beauty video delivers exceptional conversion: product demo videos increase add-to-cart by 144%, tutorial content drives 3.5x higher customer lifetime value, and before/after videos generate 8x more engagement than static posts. Brands with consistent video strategy see 67% higher brand loyalty scores among Gen Z consumers.
1. Strategy & Creative: Campaign objectives, audience targeting, competitive analysis, and creative concept development with A/B test variants.
2. Pre-Production: Casting, location, storyboarding, and production schedule. Platform-specific planning (TV, YouTube, Meta, TikTok).
3. Production: High-end filming with cinema-grade equipment, multiple takes for performance optimization, and on-set client approval.
4. Post & Optimization: Editing, color grading, VFX, sound mix, multiple format exports, and performance tracking integration.
Before/after video showcases transformations — renovations, makeovers, weight loss, product results, or restoration projects — using split-screen wipes, slider reveals, and side-by-side comparisons that make the change undeniable. We shoot both states with matched framing, lighting, and lens settings so the comparison is honest and visually clean. The editing uses a consistent reveal mechanic that the viewer expects and enjoys. A typical before/after piece runs 30-60 seconds and takes 3-5 business days in post (assuming you provide both sets of footage). This format has the highest save-and-share rate on Instagram and Pinterest according to platform data.
You receive: hero video + cut-downs (6s, 15s, 30s, 60s), platform-specific formats, A/B test variants, thumbnail set, and campaign performance dashboard setup.
Formats: TV broadcast (ProRes), YouTube (H.264 4K), Meta (H.265 1080p), TikTok (9:16 H.264) | Audio: Broadcast mix + social mix | Tracking: UTM parameters, pixel integration
Ready to elevate your Beauty & Cosmetics brand with professional before & after video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your before & after video needs for beauty & cosmetics. Free consultation and custom quote — no commitment required.