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360 Video for Equestrian

Professional video production services

Immersive 360-degree video for virtual tours. — tailored for equestrian professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Equestrian Needs 360 Video

In the Equestrian sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 360 Video delivers measurable results that transform how equestrian professionals communicate with their audience.

Specific Challenges for Equestrian

Equestrian video production must capture two athletes simultaneously — horse and rider — and the communication between them that defines the sport. The technical demands include tracking a 500kg animal moving at 60 km/h over fences (show jumping), maintaining fluid follow-focus during collected movements (dressage), or covering cross-country courses that span several kilometers of varied terrain. Drone footage is particularly valuable for cross-country events but must comply with strict regulations about flying near animals. The equestrian audience is predominantly female (75-80%), affluent, and deeply invested in both the sport and the lifestyle around it — content that includes stable management, horse care, and tack reviews resonates alongside competitive footage. Horse sale videos are a significant commercial segment, with breeders investing 1,000-5,000 euros per horse in professionally produced presentation videos that directly influence sale prices at auction. Club and competition budgets range from 1,500 to 8,000 euros, while FEI-level event coverage reaches 30,000-100,000 euros.

Video Challenges in Equestrian

Capturing the Energy of Live Action

Sports fans consume 3x more video content than any other audience segment. 78% of sponsors now require professional highlight packages as part of partnership agreements. The challenge is capturing fast-paced, unpredictable action with broadcast-quality results.

Multi-camera coverage, slow-motion replay, and real-time graphics require specialized equipment and expertise. Each sport has unique filming requirements — from the wide aerial shots needed for football to the tight close-ups essential for boxing.

The rise of social media has created demand for immediate content delivery: highlights within minutes, not hours, of the final whistle.

Success Stories & Case Studies

Professional Football Club — Season Highlights

A Ligue 1 club implemented a full-season video strategy with match highlights, behind-the-scenes access, and player profiles. Social media engagement increased 285% and merchandise sales rose 34% driven by emotional video content.

Marathon Event Coverage

A major city marathon used drone coverage and multi-camera setups at key points. The recap video reached 5M views and sponsor visibility metrics exceeded targets by 180%.

Key Benefits for Equestrian

Engagement & Revenue Impact

Professional sports video delivers massive engagement: slow-motion replays generate 4x more shares than standard footage, and behind-the-scenes content drives 67% higher fan loyalty scores.

For sports organizations, video content directly drives revenue through sponsorship activation, ticket sales, and merchandise. Clubs with strong video presence report 40% higher commercial revenue from digital channels.

Our 360 Video Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes 360 Video Unique

360-degree video captures the full spherical environment around the camera, allowing viewers to look in any direction using VR headsets, mobile gyroscope, or desktop click-and-drag. We shoot with Insta360 Pro 2 or GoPro MAX at up to 8K resolution, then stitch, stabilize, and color-correct the footage in Mistika VR. Common use cases include virtual tours (real estate, hotels, museums), immersive event coverage, and training simulations. Deliverables include equirectangular MP4 with spatial metadata for YouTube 360 and Facebook 360, plus optional interactive hotspot versions for web embedding. Turnaround is 3-5 days per location.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with 360 Video for Equestrian

Ready to elevate your Equestrian brand with professional 360 video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your 360 video needs for equestrian. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

360 Video for Equestrian | O'Yelen Studio