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360 Video for Automotive

Professional video production services

Immersive 360-degree video for virtual tours. — tailored for automotive professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Pre-Production Planning

Location scouting, shot list creation, equipment selection, crew coordination, permits, and schedule optimization.

Technical details
Location recce with reference photos, equipment manifest, talent call sheets, and weather contingency plans.
02

On-Set Filming

Multi-camera capture with cinema-grade gear, professional lighting, wireless audio, and real-time monitoring.

Technical details
RED/ARRI/Sony cinema cameras, Angenieux zooms, Sennheiser wireless, Ronin 2 stabilization, LED panels.
03

Media Backup & Handover

Organized media backup to dual drives, shot log with timecodes, and secure delivery of all raw footage.

Technical details
Dual SSD backup on set, checksum verification, organized folder structure, shot log with scene/take metadata.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Automotive Needs 360 Video

In the Automotive sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 360 Video delivers measurable results that transform how automotive professionals communicate with their audience.

Specific Challenges for Automotive

Automotive video production demands precision cinematography that captures the emotional connection between driver and machine. Car reveal videos use dolly rigs, turntable platforms, and controlled studio lighting to sculpt reflections across bodywork. Outdoor driving footage requires camera cars with gyro-stabilized heads (Ronin 2, MōVI Pro) tracking at highway speeds. The audio dimension — engine notes, exhaust tones, door closure sounds — is as important as visuals for enthusiast audiences. Distribution spans dealer websites, YouTube (the dominant platform for car research), and manufacturer social channels. Budgets range from 2,000 euros for a dealer lot walkthrough to 50,000+ euros for a brand campaign spot. The primary KPI is test-drive appointment conversion rate.

Video Challenges in Automotive

Showcasing Performance and Emotion

Automotive purchases are deeply emotional — 70% of car buyers watch video before visiting a dealership. The challenge is creating content that conveys driving experience, interior quality, and brand prestige through a screen. Each vehicle segment (luxury, sport, electric, commercial) requires a distinct visual approach.

Dealerships compete for local visibility while manufacturers need global campaigns. Test drive videos, virtual showroom tours, and detailing content all serve different stages of the buyer journey. Electric vehicles add new challenges — communicating technology benefits without traditional engine sound.

Success Stories & Case Studies

Premium Dealership Virtual Showroom

A luxury car dealership created cinematic walkaround videos for every vehicle in stock. Online inquiries increased 92%, test drive bookings rose 45%, and average time-to-sale decreased by 8 days as customers arrived pre-qualified.

Key Benefits for Automotive

Accelerated Sales Cycle

Automotive video accelerates every stage: vehicle walkaround videos increase qualified leads by 65%, test drive videos reduce showroom visits needed by 30%, and lifestyle brand films increase brand consideration by 48%. Dealerships with video-first digital strategies report 35% higher customer lifetime value.

Our 360 Video Process

Production Process

1. Pre-Production: Location scouting, shot list creation, equipment planning, talent coordination, permits, and schedule optimization.

2. Setup & Lighting: Professional lighting design (3-point, natural, or cinematic), audio setup with redundant recording, and camera rigging.

3. Filming: Multi-camera capture with cinema-grade equipment, real-time monitoring, and direction to ensure every shot serves the narrative.

4. Wrap & Delivery: Organized media backup, shot log documentation, and secure delivery of all raw footage to post-production.

What Makes 360 Video Unique

360-degree video captures the full spherical environment around the camera, allowing viewers to look in any direction using VR headsets, mobile gyroscope, or desktop click-and-drag. We shoot with Insta360 Pro 2 or GoPro MAX at up to 8K resolution, then stitch, stabilize, and color-correct the footage in Mistika VR. Common use cases include virtual tours (real estate, hotels, museums), immersive event coverage, and training simulations. Deliverables include equirectangular MP4 with spatial metadata for YouTube 360 and Facebook 360, plus optional interactive hotspot versions for web embedding. Turnaround is 3-5 days per location.

What You Receive

You receive: all raw footage on SSD/cloud, shot log with timecodes, audio files (WAV 24-bit), BTS photos, and production report.

Technical Specifications

Cameras: RED Komodo/V-Raptor, ARRI Alexa Mini, Sony FX6/FX9 | Lenses: Cinema primes, Angenieux zooms | Audio: Sennheiser/Lectrosonics wireless, boom | Grip: Dana Dolly, Ronin 2, Easyrig

Getting Started with 360 Video for Automotive

Ready to elevate your Automotive brand with professional 360 video? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your 360 video needs for automotive. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions

360 Video for Automotive | O'Yelen Studio