AI-powered resolution enhancement to 4K and beyond. — tailored for streetwear professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Streetwear sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Upscaling delivers measurable results that transform how streetwear professionals communicate with their audience.
Streetwear video production breaks every rule of traditional fashion filmmaking — and that is exactly the point. The aesthetic is deliberately raw: handheld camera, natural street lighting, and real urban environments (skate parks, graffiti walls, parking structures) replace studios and controlled lighting rigs. The talent pool draws from the brand's actual community — skaters, musicians, graffiti artists — rather than professional models, because audience authenticity radar is calibrated to detect artificiality instantly. Drop culture drives the content calendar: surprise product release announcements need video assets produced in 24-48 hours. TikTok and YouTube are the primary channels, with collaborations between brand and creator accounting for 60-70% of content. Budgets run 2,000 to 15,000 euros per drop campaign, with organic reach often outperforming paid due to community sharing. The KPI is sell-out speed — how quickly limited-edition drops reach zero inventory.
Luxury fashion demands video that matches the quality and attention to detail of the products themselves. 73% of luxury consumers say video influences their purchase decisions, but the content must elevate the brand rather than cheapen it. The challenge is producing video that feels exclusive and aspirational.
From runway shows to lookbooks, behind-the-scenes craftsmanship stories to influencer collaborations, fashion video must capture fabric movement, color accuracy, and the intangible quality that defines luxury. Each season requires fresh content across multiple platforms, each with different format requirements.
A luxury maison produced a 90-second brand film for their collection launch, combining runway footage with artisan workshop sequences. The film generated 8.3M views across platforms and drove a 42% increase in online store traffic during launch week.
Fashion video delivers premium ROI: lookbook videos increase online conversion by 134%, behind-the-scenes craftsmanship content builds brand heritage perception by 67%, and campaign films on social media generate 4x more engagement than static imagery. Luxury brands with strong video presence report 28% higher brand value perception.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
Video upscaling increases resolution — typically from 720p or 1080p to 4K — using AI-powered super-resolution algorithms that reconstruct detail rather than simply interpolating pixels. We use Topaz Video AI and DaVinci Resolve's Super Scale, testing multiple models (Artemis, Proteus, Gaia) to find the best fit for your footage type. This is essential for repurposing archive footage, old commercials, or user-generated content for modern 4K deliverables. Processing time depends on duration and target resolution: 10 minutes of 1080p-to-4K takes roughly 4-8 hours of render time, with delivery in 1-2 business days. We provide before/after frame comparisons for quality approval.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Streetwear brand with professional video upscaling? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your video upscaling needs for streetwear. Free consultation and custom quote — no commitment required.