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Video Upscaling for Radio

Professional video production services

AI-powered resolution enhancement to 4K and beyond. — tailored for radio professionals.

Discover the Studio
Our Process

Three steps to your perfect video

01

Color Analysis & References

We review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.

Technical details
Waveform/vectorscope analysis in DaVinci Resolve, reference frame matching, dailies review.
02

Primary & Secondary Grading

Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.

Technical details
DaVinci Resolve Studio with calibrated FSI monitor, node-based grading, custom LUT creation.
03

HDR & Final Master

Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.

Technical details
Dolby Vision/HDR10 mastering, Rec.709 and Rec.2020 delivery, .cube LUT package for on-set reference.

Good to know

Every project includes a dedicated project manager and clear milestones with approval checkpoints.

All final deliverables are yours — full ownership and usage rights included with every project.

Why Radio Needs Video Upscaling

In the Radio sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Upscaling delivers measurable results that transform how radio professionals communicate with their audience.

Specific Challenges for Radio

Radio stations face an existential challenge: their primary product is audio-only, but audience discovery increasingly happens on visual platforms. Video podcasts of radio shows, studio webcams during live broadcasts, and visual audiograms that animate sound waves alongside key quotes help radio content compete in video-dominated feeds. Station tour videos and presenter profile content humanize voices that listeners know intimately but have never seen. Concert and festival sponsorship coverage where the station's on-air talent hosts or interviews artists creates video content that serves both the station's brand and its advertising partners. The transition from audio-only to multimedia requires a mindset shift that video production expertise can accelerate.

Video Challenges in Radio

Thriving in the Video-First Media Landscape

82% of internet traffic is now video content. Media companies must produce broadcast-quality video at editorial speed and scale. The shift from text-first to video-first newsrooms demands new workflows, skills, and equipment — while maintaining journalistic standards and editorial integrity.

Digital media competes for attention in 15-second increments. Content must hook viewers instantly, work silently with captions, and adapt to multiple platform formats. Traditional media must reinvent itself while digital-native outlets raise production quality expectations.

Success Stories & Case Studies

Digital Media Pivot to Video

A digital news outlet pivoted to video-first content strategy. Their audience tripled in 18 months, advertising revenue grew 230%, and they secured a distribution deal with a major streaming platform based on the quality of their documentary content.

Key Benefits for Radio

Audience Growth & Monetization

Media video drives sustainable growth: video news content generates 6x more social shares than text, multi-format repurposing extends content lifespan 5x, and video-first newsrooms see 65% higher audience engagement. Media brands with strong video presence command 3x higher CPM rates from advertisers.

Our Video Upscaling Process

Color Grading Process

1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.

2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.

3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.

4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.

What Makes Video Upscaling Unique

Video upscaling increases resolution — typically from 720p or 1080p to 4K — using AI-powered super-resolution algorithms that reconstruct detail rather than simply interpolating pixels. We use Topaz Video AI and DaVinci Resolve's Super Scale, testing multiple models (Artemis, Proteus, Gaia) to find the best fit for your footage type. This is essential for repurposing archive footage, old commercials, or user-generated content for modern 4K deliverables. Processing time depends on duration and target resolution: 10 minutes of 1080p-to-4K takes roughly 4-8 hours of render time, with delivery in 1-2 business days. We provide before/after frame comparisons for quality approval.

What You Receive

You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.

Technical Specifications

Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG

Getting Started with Video Upscaling for Radio

Ready to elevate your Radio brand with professional video upscaling? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.

Ready to bring your vision to life?

Let's discuss your video upscaling needs for radio. Free consultation and custom quote — no commitment required.

FAQ

Frequently Asked Questions