AI-powered resolution enhancement to 4K and beyond. — tailored for hospitality professionals.
Discover the StudioWe review all footage, identify exposure issues, and define the target color palette with mood references and LUT exploration.
Shot-by-shot color correction for consistency, then creative grading with power windows and secondary adjustments.
Broadcast compliance check, HDR/SDR delivery, and export of custom LUTs for your future productions.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Hospitality sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, Video Upscaling delivers measurable results that transform how hospitality professionals communicate with their audience.
Hotels sell sleep, but they market experiences — and video is the primary medium for conveying atmosphere, service quality, and location appeal that static photos cannot match. Virtual tours allowing guests to explore room categories, dining options, and amenities before booking reduce cancellation rates and increase direct reservation conversions. Seasonal content showing the property in different contexts — a snow-covered mountain resort in winter, a sun-drenched pool terrace in summer — keeps the marketing calendar fresh. Social media content from guest experiences, staff interactions, and local area highlights builds the emotional pull that converts browsers into bookers. The competition for attention on OTA platforms makes video the differentiator that earns the click.
Hospitality competes on experience, and video captures that experience like no other medium. 67% of travelers watch destination and hotel videos before booking. The challenge is conveying the feeling of a stay — the atmosphere, the service quality, the sensory details — not just showing rooms and amenities.
Hotels must produce content for multiple audiences: leisure travelers, business guests, event planners, and wedding couples. Each requires different storytelling approaches, from aspirational lifestyle films to practical virtual tours and event capability showcases.
A boutique hotel chain produced immersive 3-minute experience films for each property, showing not just rooms but the complete guest journey. Direct bookings increased 52%, reducing OTA commissions by €280K annually. The videos were shared 45K times organically on social media.
Hotel video delivers direct revenue impact: property videos increase direct bookings by 52%, reducing costly OTA dependency. Virtual tours reduce cancellation rates by 18% as guests arrive with accurate expectations. Seasonal campaign videos drive 80% of off-peak bookings through emotional storytelling. Hotels with video-first digital strategies report 35% higher RevPAR.
1. Color Analysis: We review all footage, identify exposure/white balance issues, and establish the target look with mood references and LUT exploration.
2. Primary Correction: Exposure normalization, white balance correction, and overall color balance across all shots for consistency.
3. Creative Grade: Scene-by-scene color grading to achieve the desired mood, with custom power windows, secondary corrections, and film emulation.
4. Final QC: Broadcast compliance check (if needed), HDR/SDR delivery, and export of custom LUTs for future use.
Video upscaling increases resolution — typically from 720p or 1080p to 4K — using AI-powered super-resolution algorithms that reconstruct detail rather than simply interpolating pixels. We use Topaz Video AI and DaVinci Resolve's Super Scale, testing multiple models (Artemis, Proteus, Gaia) to find the best fit for your footage type. This is essential for repurposing archive footage, old commercials, or user-generated content for modern 4K deliverables. Processing time depends on duration and target resolution: 10 minutes of 1080p-to-4K takes roughly 4-8 hours of render time, with delivery in 1-2 business days. We provide before/after frame comparisons for quality approval.
You receive: color-graded master in ProRes/DPX, custom LUT package, before/after comparison frames, HDR and SDR versions, and color-consistent stills for marketing.
Software: DaVinci Resolve Studio, Baselight | Monitoring: FSI DM250, calibrated Rec.709/P3/Rec.2020 | Formats: ACES workflow, CDL, .cube LUT export | HDR: Dolby Vision, HDR10, HLG
Ready to elevate your Hospitality brand with professional video upscaling? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your video upscaling needs for hospitality. Free consultation and custom quote — no commitment required.