Camera and object tracking for CGI integration. — tailored for virtual reality professionals.
Discover the StudioWe analyze each shot, perform camera tracking, rotoscoping, and clean plate generation for smooth VFX integration.
3D modeling, texturing, and lighting of CG elements matched precisely to the live-action plate.
Multi-layer compositing with color and grain matching, atmospheric effects, and frame-by-frame quality control.
Good to know
Every project includes a dedicated project manager and clear milestones with approval checkpoints.
All final deliverables are yours — full ownership and usage rights included with every project.
In the Virtual Reality sector, professional video content has become essential for standing out in a competitive market. Whether you need promotional material, training content, or brand storytelling, 3D Tracking delivers measurable results that transform how virtual reality professionals communicate with their audience.
VR content faces a fundamental paradox: the experience is immersive and three-dimensional, but promotional videos are flat and two-dimensional. Showing someone wearing a headset is not compelling — the video must somehow convey the sensation of presence. Split-screen formats showing the player alongside the in-headset view, first-person camera rigs that simulate head tracking, and mixed reality captures that composite the player into the virtual world are all specialized techniques. VR studios also need onboarding tutorials and safety videos that reduce motion sickness and improve first-time user experience.
Gamers are the most digitally engaged audience on the planet — spending an average of 8.5 hours per week watching gaming content. 73% of gamers watch YouTube before purchasing a game, making trailers and gameplay videos the most critical marketing asset in the industry.
The challenge is producing content that resonates with a community that instantly detects inauthenticity. Game trailers must balance cinematic spectacle with honest gameplay representation. Streaming highlights need fast turnaround, and esport coverage demands broadcast-quality multi-feed production.
An indie studio invested in a cinematic launch trailer combining gameplay captures with motion graphics. The trailer reached 5.2M views, generated 200K wishlists on Steam, and the game sold 150K copies in its first week — 4x the studio's projection.
A regional esport league implemented broadcast-quality production with multi-camera coverage, instant replays, and animated graphics. Viewership grew 340% and attracted a major sponsor partnership worth €500K annually.
Gaming video delivers viral potential: game trailers increase wishlists by 280%, stream highlight reels grow channels 4x faster than live-only content, and cinematic trailers generate 12x ROI on marketing spend. Community-driven content (fan videos, let's plays, reviews) extends the marketing lifecycle for months beyond launch.
1. Plate Preparation: Shot analysis, camera tracking, rotoscoping, and clean plate generation for smooth integration.
2. Asset Creation: 3D modeling, texturing, and lighting of CG elements to match the live-action plate perfectly.
3. Compositing: Multi-layer compositing in Nuke/After Effects with color matching, grain matching, lens distortion, and atmospheric effects.
4. QC & Delivery: Frame-by-frame quality control, final render at full resolution, and delivery with VFX breakdown documentation.
3D camera tracking (matchmoving) reconstructs the virtual camera movement from your live-action footage so that CG elements can be placed into the scene with accurate perspective, scale, and motion. We solve camera tracks in PFTrack and 3DEqualizer, producing a calibrated 3D camera and point cloud exportable to Maya, Blender, Cinema 4D, or Nuke. This is the essential bridge between real footage and any 3D insertion — text floating in a room, a product on a table, or a building added to a skyline. Turnaround is 1-3 days per shot. We provide the solved camera file plus a test render showing a checkerboard ground plane for alignment verification.
You receive: final composited shots in ProRes 4444/EXR, VFX breakdown reel, individual element passes (beauty, diffuse, specular, alpha), and project files.
Software: Nuke, After Effects, Houdini, Maya, Cinema 4D | Tracking: PFTrack, SynthEyes | Render: Arnold, V-Ray, Octane | Output: EXR 16/32-bit, ProRes 4444, DPX
Ready to elevate your Virtual Reality brand with professional 3d tracking? Our team combines deep industry expertise with advanced production techniques to deliver content that drives real results. Contact us for a free consultation and custom quote — no commitment required.
Let's discuss your 3d tracking needs for virtual reality. Free consultation and custom quote — no commitment required.